CSRminute: PRWeek/Barkley Cause Survey Reviews Cause Marketing for Men; Benevity Publishes Report Based on 2010 Edelman GoodPurpose Study
TheCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.
Hello, I’m Emily Polk, and these are your CSR Minute headlines for Monday, November 29th:
For the first time in its six-year history, the PRWeek/Barkley Cause Survey includes data on men’s loyalty to brands that have a cause marketing program. 88 percent of men say it’s important for a brand to support a cause; 61 percent have purchased a brand because it supported a cause; and 55 percent would pay more for a brand that supported a cause. The survey also reveals that although 75 percent of brands now engage in cause marketing, 68 percent have no current plans to target men.
Benevity, a microdonation platform, has published “From Report to Real Business: How to Take Action,” a guide for businesses and organizations to execute cause marketing and philanthropy programs. The report is based on the 2010 Edelman “goodpurpose Study.” Among the Edelman study’s key findings are that 62 percent of those surveyed want companies to integrate giving into their day-to-day business, and 63 percent expect brands to donate a portion of their profits to support a good cause. In its key action response, Benevity recommends that companies substitute a new cause engagement framework for traditional philanthropy programs.
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