CVS Health and United Nations Foundation Earn Top Honors for Cause Marketing Best Practices
Rye, NY, January 6, 2015 /3BL Media/ - The Cause Marketing Golden Halo Award, the highest honor for companies and causes that collaborate to produce business and social dividends, will be bestowed on CVS Health and the United Nations Foundation at the 2015 Cause Marketing Forum conference.
The awards will be accepted by Eileen Howard Boone, Senior Vice President, CSR and Philanthropy at CVS Health and Aaron Sherinian, Chief Communications and Marketing Officer at United Nations Foundation, at the Cause Marketing Forum conference to be held on May 27 and 28 at the JW Marriott Hotel in Chicago.
“CVS Health has taken the bold step of ending its sale of tobacco and cigarettes in order to more fully live its purpose,” said Cause Marketing Forum President David Hessekiel, “We expect this decision will also pay financial dividends for the company in addition to scoring major consumer goodwill.”
Eileen Howard Boone will tell the story behind the story of this bold decision and their critical lessons learned.
“We couldn’t be more proud of this distinguished honor from the Cause Marketing Forum,” said Eileen Howard Boone. “We continue to be overwhelmed by the amount of positive support we have received for our decision to advance public health and we are committed to helping people live tobacco-free lives.”
The United Nations Foundation has leveraged corporate relationships to raise millions to provide lifesaving vaccines to those in need, deliver malaria-preventing mosquito nets to families and children in sub-Saharan Africa, and empower adolescent girls, just to name a few. The UN Foundation works with corporate partners such as Walgreens, Johnson & Johnson, Viacom, Diapers.com and the NBA to tap the passion of consumers, often with savvy digital campaigns that helps the organization raise millions for its causes.
“The United Nations Foundation has taken their corporate partnerships to an all new level of engagement, from their leadership in the GivingTuesday movement to their highly successful digital campaigns,” Hessekiel said.
“Today’s consumers identify more closely with brands that reflect their shared values and actively engage in conversations about building a better future for all of us,” said the UN Foundation’s Sherinian. “At the UN Foundation we have the privilege of working with corporate partners to build movements and moments that give consumers the opportunity to support UN causes and engage with the most important issues of our time.”
Companies and causes leading cause marketing initiatives in 2014 are invited to submit their campaigns to the Cause Marketing Halo Awards in the following categories by January 21:
• Best Transactional Campaign
• Best Message-Focused Campaign
• Best Use of Social Media
• Best Health-Related Campaign
• Best Environmental/Animal Campaign
• Best Social Service Campaign
• Best Education Campaign
• Best Business Model Integration
• Best Video Creative
Additional submission details can be found at: http://www.CauseMarketingForum.com/Halo15.
About The Cause Marketing Forum
Cause Marketing Forum, Inc., producer of the Cause Marketing Forum conference and Cause Marketing Halo Awards, helps business and nonprofit executives succeed together by providing practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work.
A wealth of information on cause marketing and CMF’s offerings can be found at www.causemarketingforum.com