Durkan Expands Creative Partnership with Virginia Langley Through PDI Tile Program

Manufacturer’s print carpet tile category offers design flexibility and reduction in installation waste
Aug 27, 2020 4:00 PM ET
Press Release

CALHOUN, Ga., August 27, 2020 /3BL Media/—Durkan announced today that the hospitality flooring manufacturer has partnered with longtime collaborator Virginia Langley to design print carpet tile exclusively for its PDI (Precision Dye Injection) platform. The state-of-the-art PDI tile program, which launched last summer, features proprietary high-resolution pattern design technology in 12 colors for customization, with the added wear-and-maintenance advantages of modular soft flooring.

“Over the years we have built a great relationship and I am honored to be a part of the Durkan team. They have established a well-respected name in the hospitality industry and the quality of the products is superior,” said Langley. “I am delighted to have an exclusive agreement with such a prestigious company and excited to have my designs now available on the new PDI tile platform.”

The PDI tile program allows hospitality designers to create enduring pattern combinations in easy-to-install 12" x 36" and 24" x 24" formats. Rotation and replacement of tiles can be easily managed locally, since the randomness of the designs is more desirable and engaging than exact pattern matching. Durkan’s patented Synthesis process brings PDI styles to life by layering pattern and texture to provide exceptional three-dimensional image quality and clarity. A unique layering effect brings tremendous depth and richness to carpet designs.

Tile formats enable clients to have print installations with even more flexibility, ease of replacement and easy access to the subfloor with minimal disruption. The system also creates an opportunity for reduction in installation waste so that more of the product ends up on the floor instead of in the landfill.

From within her Coachella Valley studio, Langley is currently designing her newest collection for Durkan that leverages all of the Georgia-based manufacturer’s soft flooring categories. A symbiosis of modern and dynamic textures will be created for PDI tile as the collection’s primary focus. The multi-category portfolio will launch this fall and incorporates motifs designed to provide one-of-a-kind experiences for guests in public spaces including hotels, casinos, airports, senior living facilities and other hospitality interiors.

“We are looking forward to this new chapter in our relationship with Virginia and getting to celebrate her incredible talents through our latest product platform,” said Mark Page, senior director of creative design and development for Durkan. “The opportunities for a more random approach to pattern and installation presented through PDI tile transforms any space into an interchangeable design landscape. We are excited to see how Virginia uses her talents and the category’s boundless parameters to create some truly imaginative patterns.”

Virginia Langley has more than two decades of experience in textile and graphic design, as well as digital photography and conventional fine art. Prior to beginning her collaboration with Durkan in 2005, Langley worked as a freelance designer for the manufacturer and other companies as part of her firm, Sky Designs, Inc., which she founded in 1996 and continues to operate today. Her first designs for Durkan were created specifically for the PDI broadloom category. Over time she began to design for other formats as Durkan’s portfolio continued to grow. Select award-winning styles are part of a larger volume of her nearly 40 Durkan collections designed to date.

Click here to explore Durkan’s PDI carpet tile program.

About Durkan

From the hotel lobby and corridors to guest rooms and ballrooms, casinos, convention centers and areas of assisted living facilities, Durkan is world-renowned as an industry leader in innovative design solutions and stylish, high-performance hospitality carpet and hard surface flooring solutions. Durkan’s products are offered in a wide range of exclusive innovative pattern and texture technologies, including Definity™, an advanced generation precision sculpturing technology that produces the highest definition of texture, pattern and color available in hospitality carpet; and Synthesis™, which provides a three-dimensional layering effect using a custom base and Precision Dye Injection (PDI) surface that enables unprecedented image quality. For more information about the hospitality division of Mohawk Group, visit www.Durkan.com.

Luke Chaffin
+1 (762) 204-5607