International Paper and the Paper and Packaging Board Partner Up to Encourage Residential Recycling
August 15, 2022 /3BL Media/ - International Paper has partnered with the Paper and Packaging Board on the Box to Nature campaign. Box to Nature is an industry-wide initiative to encourage box manufacturers to work with brands and ecommerce customers to print an informative consumer message on boxes to increase residential recycling rates.
According to The Recycling Partnership, an estimated 40% of ecommerce boxes shipped to consumers are recovered for recycling1. While consumers want to be more conscious of their environmental footprint:
- Approximately 2 in 3 consumers confess they do not always recycle3
- 46% of consumers would recycle more often if it “wasn’t so much work” 2
The Box to Nature campaign messaging is designed to be:
- Informative – providing instructions on how to easily recycle
- Memorable – easy to recall messages encouraging recycling habits
About International Paper
International Paper (NYSE: IP) is a leading global supplier of renewable fiber-based products. We produce corrugated packaging products that protect and promote goods, and enable worldwide commerce, and pulp for diapers, tissue and other personal care products that promote health and wellness. Headquartered in Memphis, Tenn., we employ approximately 38,000 colleagues globally. We serve customers worldwide, with manufacturing operations in North America, Latin America, North Africa and Europe. Net sales for 2021 were $19.4 billion. Additional information can be found by visiting InternationalPaper.com.
About the Paper and Packaging Board
The Paper and Packaging Board promotes the use of paper products and paper-based packaging by highlighting how their sustainable nature, the industry’s practices and recycling help contribute to a healthier planet. Forty-six U.S. manufacturers and importers collectively fund the national marketing campaign, www.howlifeunfolds.com.
1The Recycling Partnership – endorsed by FBA
2Isobar, October 2019, Paper and Packaging Board, Segmentation Study, Expressives 18-49
3Kelton, July 2021, Paper and Packaging Board, Recycling Survey, Consumers 18+
4Isobar, November 2021, Paper and Packaging Board, Attitudes and Usage Tracking, Expressives 18-49
5P+PB and Heart+Mind Strategies. Box Message Testing, 2021