Kids Race Celebrates Ten Years Running, Rebranded as ING KiDS ROCK

Sold-out event offers fun and fitness for over 4,700 kids; Mayor Karl Dean, Troy Gentry, U.S. Olympian Ryan Hall to attend
Apr 14, 2011 12:00 PM ET

The 10th annual ING KiDS ROCK Nashville, previously known as the YMCA Country Music Kids’ Marathon, has introduced the fun of fitness and running to kids at a time when poor nutrition and a widespread lack of exercise threatens the health of an entire generation.

Press Release

(3BL Media / theCSRfeed) April 14, 2011 - For 10 years, thousands of children in Nashville have reveled in the excitement of the start line and the pride of the finish line. The 10th annual ING KiDS ROCK Nashville, previously known as the YMCA Country Music Kids’ Marathon, has introduced the fun of fitness and running to kids at a time when poor nutrition and a widespread lack of exercise threatens the health of an entire generation. 

Aimed at raising awareness of childhood obesity, the non-timed, non-competitive event for kids in kindergarten through seventh grade is on Friday, April 29, 2011, from 5-7 p.m. at LP Field, home of the Tennessee Titans. Over 4,700 kids will take part in the one-mile fun run, with all participants encouraged to train by completing a cumulative marathon program. The event sold out more than three months in advance.
ING has partnered with the Competitor Group, Inc., as the title sponsor of seven KiDS ROCK events across the country, making it one of the largest kids’ running series. ING KiDS Rock is supported by the ING Run For Something Better®, ING’s charity that champions running and fitness programs in schools across the country.
“We’re extremely proud to be a part of an event that is really helping to solve a major crisis facing our country’s children,” said Rhonda Mims, president of the ING Foundation and senior vice president of ING’s Office of Corporate Responsibility and Multicultural Affairs. “Through our charity, ING Run For Something Better®, and our partnership with KiDS ROCK, we are expanding ING’s efforts to combat childhood obesity and making a change that we hope lasts a lifetime for these kids.” Nearly 90,000 kids nationwide participating in the ING Run For Something Better program have run over 3.2 million miles.
Over the past decade, more than 23,000 children have participated in the Nashville event, creating a long-standing tradition that has garnered the support of local schools, businesses and community leaders. At this year’s race, country music stars Diamond Rio, Troy Gentry of Montgomery Gentry, and U.S. Olympian and Nissan ‘Master’ Ryan Hall will cheer on the kids at the finish line. Mayor Karl Dean of Nashville will also participate, along with U.S. Olympian and 1983 New York City Marathon Champion Rod Dixon, who serves as a spokesman for the event.
“The popularity of ING KiDS ROCK Nashville is a truly great example of a local community’s ability to make a difference and encourage kids and families to be enthusiastic about running,” said Dixon. “I’m proud to be a part of such a positive day in each of these children’s lives that will hopefully leave a lasting impression of fitness as an enjoyable experience.”
The nationwide program, supported by the ING Run For Something Better charity, is held in conjunction with the Country Music Marathon & ½ Marathon presented by Nissan and is also an official advocate of the “President’s Challenge” and partner of the “Let’s Move!” initiative. ING KiDS ROCK is part of a nationwide push to improve the health and exercise habits of America’s youth.
More information is available online at
ING KiDS ROCK is a cumulative marathon program capped by a non-competitive, non-timed one-mile fun run for kids grades K-7. As participants in the ING KiDS ROCK program, young athletes become marathon finishers by completing 25.2 or 12.1 miles of a marathon at their own pace by completing the ING Run For Something Better training program with guidance from parents or teachers and then run the final mile on race day. The event plans to motivate children to live a healthy lifestyle. They can learn early on that running can be fun and goals can be attainable. On race day, each participant will run or walk one mile, cross the finish line and receive a finisher's medal and goodies to commemorate the accomplishment. ING KiDS ROCK takes place in conjunction with the Rock 'n' Roll Marathon Series and has more than 17,000 young participants in 7 cities: New Orleans, Dallas, Nashville, San Diego, Philadelphia, Los Angeles and San Antonio. More information is available at:
About ING
ING is a global financial institution of Dutch origin offering banking, investments, life insurance and retirement services to over 85 million private, corporate and institutional clients in over 40 countries. With a diverse workforce of more than 107,000 people, ING is dedicated to setting the standard in helping our clients manage their financial future. In the U.S., the ING (NYSE: ING) family of companies offers a comprehensive array of financial services to retail and institutional clients, which includes life insurance, retirement plans, mutual funds, managed accounts, alternative investments, institutional investment management, annuities, employee benefits and financial planning. ING holds top-tier rankings in key U.S. markets and serves nearly 15 million customers across the nation. ING's diversity management philosophy and commitment to workplace diversity, diversity marketing, corporate citizenship and supplier diversity fosters an inclusive environment for employees that supports a distinctive product and service experience for the financial services consumer. For more information, visit
About ING Run For Something Better
The ING Run For Something Better® helps fund school-based running programs in an effort to combat childhood obesity before it ever begins. Linked to ING's commitment to education, the program helps introduce kids to the benefits of sport, a habit of physical fitness, and a healthy lifestyle. Nationally, ING has committed over $2.5 million to fund grants and school-based running programs through ING Run For Something Better. Since 2006, over $1 million has also been raised by individual donors through a special charitable fund to encourage others to support the cause by making their own contributions. When someone donates $10 or more to the ING Run For Something Better, ING will recognize their contribution by giving them a special pair of orange shoelaces to wear showing that they are "tied" to supporting kids' fitness. One hundred percent of the net proceeds go to the ING Run For Something Better fitness programs. For more information about the orange laces, go to


Audria Benn
+1 (770) 980-5715
Amana Miyamae
Competitor Group, Inc.
+1 (858) 692-8488