Leaders to Convene in Three Weeks to Define Future of Cause Marketing

Aug 26, 2011 12:09 PM ET
On September 16 in Cambridge, MA, the Beyond Cause Marketing Summit will build on the success of last year’s run by gathering leading cause marketing practitioners from corporations, charities, and agencies together with disruptors and innovators from other disciplines to challenge the commonly held assumptions of cause marketing and create new ideas and approaches. 
Press Release

(3BL Media / theCSRfeed) August 26, 2011 - Let’s face it – cause marketing isn’t getting the job done. For all the money and attention raised, not enough is being done to address the major challenges facing society today. It’s time to shift our thinking and approach.


Beyond Cause Marketing Summit
Friday, September 16, 2011
Cambridge, MA


The Beyond Cause Marketing Summit is committed to defining the future of how organizations engage individuals to solve social problems. This half-day summit will begin with a rapid-fire gauntlet of 1:1 interviews with leading practitioners and thought leaders. Building on this energy, we'll then harness the collective innovative wattage to fashion solutions to real problems by forming into cross-disciplinary teams and taking on the problems brought to the table by others. To cap the half-day, these solutions will be presented to the larger group with critiques and feedback on the spot. After the event, key outcomes will be shared with all attendees and through our media partners.  
Featured Participants include:
  • Adam Archer, CEO and Co-Founder, Games That Give

  • Edward Boches, Chief Innovation Officer, Mullen

  • Margot Bloomstein, Principal and Content Strategist, Appropriate, Inc.

  • Leslie Bradshaw, Co-Founder, COO, & President, JESS3 Creative Agency

  • Steven Howard, Advanced Analytics Expert

  • Mike Schneider (@SchneiderMike), SVP/Director Digital Incubator, Allen & Gerritsen

  • Brian Reich, SVP - Global Editor, Edelman Digital and Edelman.com

  • Robbie Vitrano, Co-Founder and Brand Architect, Naked Pizza

  • Joe Waters, Co-Author of Cause Marketing for Dummies


Regular tickets are on sale now for $59. Learn more and register at http://beyondcausemarketing.com today.


Scott Henderson
CauseShift LLC