Mars Leaders Say: "Let’s Do Business - With Purpose”
Heads of Chocolate and Food segments speak out about business values and diversity
October 19, 2015 /3BL Media/ - On both sides of the Atlantic last week, Mars leaders took to the stage to discuss the importance of running a business guided by strong principles. From a conference hall on the outskirts of London in the UK to a Washington, DC venue that attracted some of industry’s most powerful women, the message was clear: if you want to be successful, do business with purpose.
In the UK, Fiona Dawson, Global President of Mars Food, told the Balanced Business Forum of a priority for Mars: “I am focused in my role on expanding diversity and inclusion across the board. If women were equal to men, they could deliver growth of £6 billion to the UK economy!” The Balanced Business Forum claims to be the world's first gender balanced leadership conference, and supports leaders who want make sure their business prioritizes people as well as profit.
Meanwhile, in Washington, DC, Mars Chocolate North America President Tracey Massey spoke to business leaders at Fortune’s ‘Most Powerful Women Summit’, an event that gathers together preeminent women in business, government and philanthropy for inspirational talks – and this year welcomed the First Lady of the United States Michelle Obama. Drawing on the conference theme of ‘Leading with Purpose,’ Tracey addressed the food industry’s responsibility to consumers by saying: “Consumers want to know the company behind what they're buying."
About Mars, Incorporated
Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world including M&M’S®, PEDIGREE®, DOUBLEMINT® and UNCLE BEN’S®. Headquartered in McLean, VA, Mars has more than $33 billion in sales from six diverse business segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 75,000 Associates across 73 countries are united by the company’s Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company.
For more information about Mars, Incorporated, please visit www.mars.com. Follow us on Facebook, Twitter, LinkedIn and YouTube.
