Mohawk Comes Out on Top: Ranked Most Sustainable Flooring Supplier on Green Builder Media's Brand Index

May 13, 2021 12:15 PM ET
Press Release

CALHOUN, Ga., May 13, 2021 /3BL Media/ — Mohawk Industries has been recognized as the most sustainable flooring supplier on Green Builder Media’s 2021 Brand Index. Receiving the top Brand Index score in the flooring category, green professionals ranked Mohawk as a leader in terms of products and initiatives and identified the brand as a sustainable thought leader.

“At Mohawk, we’re ever-evolving to meet the latest sustainable needs of all our customers,” said Scott Gibson, senior director of sales operations, Mohawk Builder + Multifamily. “With innovative and environmentally-friendly product solutions, we strive to be a single-source partner. This distinction further helps set us apart from the competition.”

Green Builder Media’s Brand Index merges macro market trends with results from its long-running Reader’s Choice survey that effectively measures each brand’s position among consumers and professional audiences. The Brand Index is calculated by three elements: COGNITION Smart Data sentiment score, COGNITION Smart Data mentions and the 2021 Reader’s Choice Survey.

  • The first criteria of the Brand Index, the COGNITION Smart Data sentiment score, takes account the attitudes, opinions and emotions of readers when talking about brands online and on social media.
  • The second criteria, the COGNITION Smart Data mentions, tracks the number of mentions that a brand receives compared to other companies.
  • The third criteria of the Brand Index score, the 2021 Reader’s Choice Survey, measures how readers rank each company in regards to sustainability.

COGNITION Smart Data is Green Builder Media’s marketing intelligence and data service, using cutting-edge cognitive learning technology that generates insights into behavioral patterns, purchase drivers, sentiment, and innovations that are transforming markets. COGNITION Smart Data focuses on leading-edge topics such as net zero, healthy homes, renewable energy, resilient building and smart homes. Green Builder Media transforms this market information into meaningful and actionable business intelligence, providing valuable insights on consumers’ needs and business performances.

“Mohawk is conscious of sustainability and values it as a top priority, so we are so honored to be held to such a high standard on the Brand Index list,” said Gibson. “Being chosen as the top scoring flooring supplier showcases that Mohawk is ahead of the curve and truly understands the importance of environmentally-friendly products. We intend to not only reach the readers’ expectations but exceed them.”

For more information about Mohawk Builder + Multifamily, visit mohawkbuild.com. To view Green Builder Media’s 2021 Brand Index, visit greenbuildermedia.com.

About Mohawk

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.

Contact:

Caroline Humphries

865.806.0985

caroline_humphries@mohawkind.com

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