Mohawk Expands Recover Carpet Recycling Program Into Residential Market
CALHOUN, Ga., April 22, 2021 /3BL Media/ — In honor of Earth Day, Mohawk Industries announces that the ReCover Carpet Recycling Program, a landmark sustainability program, will expand into the residential market. Already an established and successful program within the commercial market, ReCover now provides sustainable carpet solutions to specialty retailers and their customers.
“There is a growing need for sustainable flooring solutions because today’s homeowners are sensitive to their impact on the environment,” said Denise Silbert, vice president of marketing, residential soft surface. “We recognize and understand that sensitivity. As one of America’s largest carpet manufacturers, we are committed to offering flooring solutions that protect and preserve our planet. ReCover helps us accomplish that goal.”
Addressing a growing interest in sustainability, the ReCover program is a paid service that facilitates the recycling of used carpet from any manufacturer to repurpose it back into new carpet, padding and other useful products. By doing so, ReCover reduces flooring waste and provides a convenient and easy alternative for carpet recycling. Since the inception of ReCover, 159 million pounds of carpet has been diverted from landfills.
“This is a remarkable upcycling opportunity for soft surfaces,” explained Robert Marshall, director of special services and technical compliance. “By diverting carpet from landfills, we are doing our part to turn what was wasteful into what is useful. The program is easy to join and easy to use so that we can make a genuine impact with solutions that truly speak to today’s buyers.”
The ReCover carpet recycling program is one of Mohawk’s many sustainability initiatives. The company also operates a third-party certified reclamation facility. Its Summerville, Ga. facility recycles approximately 7 billion plastic bottles per year, equivalent to 20 percent of all bottles in the domestic post-consumer market, to convert them into carpet.
“We are committed to making a positive impact on the world,” continued Silbert. “We strive to create sustainable manufacturing processes, products and programs that will help make the world a cleaner, healthier place.”
For more information on ReCover and Mohawk’s other sustainability initiatives, visit mohawktoday.com or speak to your sales representative.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.
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