New in Harvard Business Review: Michael Porter and Mark Kramer on Creating Shared Value

(3BL Media / theCSRfeed) January 3, 2011 - A shift in business thinking is creating new opportunities for competitive advantage, corporate profitability, and social impact, according to FSG co-founders Michael E. Porter and Mark Kramer in The Big Idea: Creating Shared Value, the featured cover story in the current issue of Harvard Business Review (January/February 2011).

  Porter and Kramer urge leaders to recognize that "shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success". They advocate that creating shared value will drive the next wave of innovation and growth in the global economy. Shared value creates economic value for the corporation through innovations that address society's needs and challenges. Companies create shared value in three ways:

1. Reimagining products and markets

2. Redefining productivity in the value chain

3. Developing local business clusters

Learn how companies such as Wal-Mart, Johnson & Johnson, GE, and Nestlé are developing shared value initiatives that achieve new levels of social impact while improving corporate profitability.   For more information on how FSG helps companies implement shared value strategies, please contact Dane Smith in the U.S., Marc Pfitzer in Europe, or Lalitha Vaidyanathan in India or visit the Corporations & Society section of FSG's website. Look for a series of FSG shared value workshops, trainings, and events coming up in 2011.

 

Read the Harvard Business Review article, review the webinar presentation with shared value practitioners, and watch video with Michael Porter and other executives who describe shared value in their own words.