Recyclebank Recognized by Loyalty360 as Leader in Behavior Change
NEW YORK and ORLANDO, April 29, 2015 /3BL Media/ - Recyclebank®, (www.recyclebank.com) the company that inspires and rewards smarter, everyday choices for a more sustainable future, was recognized with a Bronze Award in the “Best Loyalty or Rewards Program” category from Loyalty360—the Loyalty Marketers’ Association—during the 8th Annual Loyalty Expo in Orlando on Monday, April 27, 2015.
Recyclebank received the award for its unique approach to driving positive behavior change. Recyclebank’s core program works by encouraging green environmental practices through such strategies as education, content delivery, selling sustainable products, partnering with municipalities to drive recycling efforts and rewarding members with points for green activities—which can be used for discounts and products.
“As a behavior change platform, our approach has always been about providing valuable and personally relevant rewards to our members for the positive actions they do, whether it is household recycling or pledging to do other green actions,” said Javier Flaim, Chief Executive Officer of Recyclebank. “What we have found that really elevates the relationship with our members from being primarily a transactional one to becoming a true brand and sustainability advocate is how we help them understand what impact their positive actions have on the broader environment.”
The Loyalty360 Awards, marking its second year in 2015, recognizes companies and brands that have made substantial contributions to the industry and who continue to demonstrate loyalty marketing and customer engagement excellence on all fronts. The highly selective list of winners was chosen from almost 100 entries and narrowed down by a panel of 15 high-level marketing professionals. Assembled by Loyalty360, these judges based their decisions on a wide range of strict scoring metrics to ensure the most comprehensive, accurate, and objective assessments possible. The field of winners this year included more than 60 of the most valuable and recognizable CPG, retail, travel, hospitality, restaurant and financial services companies in the world.
For more information about Recyclebank, visit www.Recyclebank.com.
For more than 10 years, Recyclebank has been working toward a waste-free future by focusing on the real-world impact of inspiring and motivating individuals. As the first rewards-for-recycling program of its kind, it introduced the principles of a circular economy to a mainstream audience. By partnering with communities and a variety of brands, Recyclebank leverages its Marketing-as-a-Service (MaaS) Platform utilizing data, education and incentives to encourage more than 4 million members to make better purchasing and disposal habits. A certified B Corporation, Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.