WTRMLN WTR Partners with Whole Planet Foundation® To Alleviate Poverty

Mission-oriented brand aligns with Whole Foods Market® to help women entrepreneurs
Mar 24, 2017 8:00 AM ET
Press Release

NEW YORK, March 24, 2017 /3BL Media/ – WTRMLN WTR, the pioneer in cold-pressed juiced watermelon, announces today that it has teamed up with Whole Foods Market’s nonprofit Whole Planet Foundation to alleviate poverty. A percentage of sales from all WTRMLN WTR BLNDS products (including GNGR, CHRRY, and LME) will benefit Whole Planet Foundation, whose mission is poverty alleviation through microcredit in communities around the world that supply Whole Foods Market stores with products.

“Microcredit is sustainable, given how it is re-loaned and repaid again and again, and powerful in how it provides opportunity for the world’s poorest people to have a chance to work hard at a home-based business and lift their families out of poverty over time,” said Joy Stoddard, Whole Planet Foundation’s development and outreach director. “WTRMLN WTR and its Founders understand what it takes to be entrepreneurs, and given their sustainability model for farmers, we are natural partners. We are thrilled to be supported by WTRMLN WTR to alleviate global poverty.”

The collaboration with Whole Planet Foundation is an extension of WTRMLN WTR’s ethos to “Seed Change and Spread Liquid Love.” This defining principle expresses the Company’s commitment to initiatives that give back.  Whole Planet Foundation joins WTRMLN WTR’s growing list of value-driven partnerships, including Product (RED); a “Seeding Change” athlete campaign that provides educational insights for consumers to lead healthier lives; and a mission-driven investment from Beyoncé. 

“The Whole Planet Foundation partnership is incredibly meaningful to me, as I believe in the power of giving back whenever possible,” said Jody Levy, co-Founder and Creative Director of WTRMLN WTR.  “Our WTRMLN WTR BLNDS partnership with Whole Planet Foundation will give back (through microcredit for emerging entrepreneurs around the world) while giving WTRMLN WTR a purpose and fulfilling a key tenet of our mission.”

WTRMLN WTR is the pioneer in healthy, cold pressed juiced watermelon. The delicious, nutritionally rich WTRMLN WTR is sourced from “ugly” melons that are otherwise discarded, and consists of nothing but watermelon and a drop of organic lemon juice. It is straight from the fruit, with low calories / sugar (equal to coconut water), high electrolytes (550mg of potassium), Citrulline and Lycopene (for muscle health and antioxidants). There is no added water, and no added sugar!  The product comes in its original WTRMLN WTR form as well as 4 functional BLNDS – GNGR (ginger), CHRRY (cherry), LME (lime), and LMN (lemon).  Our mission is rather simple: better, more sustainable methods of food production, less waste, a smarter planet, healthier humans, a healthier world, more love, equality, decency and kindness. The product is all natural, gluten free, non-GMO, vegan, and kosher. WTRMLN WTR: Hot pink juicy watermelon flesh. Everything but the skin. Packed with the good stuff.

Entrepreneurs Jody Levy and Harlan Berger founded the company in 2013 with a mission to create the most ethically produced, clean, and conscientious bottle of pure watermelon water aka liquid love. Visit www.wtrmlnwtr.com to learn more. @WTRMLNWTR #WTRMLNWTR

About Whole Planet Foundation
Founded in 2005, Whole Planet Foundation is a Whole Foods Market foundation that funds poverty alleviation worldwide where the company sources products.  The nonprofit’s mission is to empower the world’s poorest people with microcredit and the chance to create or expand a home-based business and lift themselves and their families out of poverty. As of December 2016, Whole Planet Foundation is alleviating poverty through microfinance partners in the United States and 68 other countries throughout Africa, Asia and Latin America where the current average first loan size is $187. To date, the nonprofit has disbursed $63 million through microlending partners worldwide, funding 1.9 million microloans and 10.5 million opportunities for a better life for microentrepreneurs and their family members. 

Media Contact
Jeff Rubenstein
Chief Marketing Officer, WTRMLN WTR