ad council

MTV, Comedy Central & Other ViacomCBS Brands Launch Social Distancing Campaign #AloneTogether

By Erik Pedersen

It’s the new normal — for now, at least — and ViacomCBS’ Entertainment & Youth Brands are teaming to raise awareness about social distancing.

MTV, Comedy Central, Paramount Network, CMT and VH1 have joined forces with the Ad Council for #AloneTogether, a national campaign to promote safety and unity in the coronavirus era. Watch the first PSA above.

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Save the Food Takes Guess Work (And Waste) out of Thanksgiving Planning


Each year consumers spend $218 billion on food that ends up going to waste. And, about $277 million of that waste will happen during Thanksgiving — when Americans begin to plan, purchase and prepare lavish meals which usually result in leftovers that ultimately end up in the trash.

Love Has No Labels: Five Ways to Prevent Bullying

Wells Fargo joins the Ad Council’s Love Has No Labels campaign to explore ways to create a more accepting world.

It’s not uncommon these days to have experienced bullying firsthand or seen its effects on a loved one. In fact, about 40 percent of people believe they have been bullied because of their identity labels, whether they are race, religion, gender, sexual orientation, or disability, according to a study by the American Journal of Public Health.

Are You Part of the Pro Bono Movement?

How Taproot is Celebrating Pro Bono Week 2017

Pro bono service is a movement. It’s made up of people who see not just a challenge in their communities, but a solution. The movement is filled with nonprofit professionals who refuse to be held back by their lack of resources. They’re scrappy, determined, and bursting at the seams with ideas to make their communities a better place. And the movement is fueled by companies and corporate professionals who wake up with their hands raised, ready to work alongside their community partners to make those ideas a reality.

The Ad Council Launches “CreateForChange” to Connect Creative and Media Professionals Across the Country With Social Causes

Press Release

NEW YORK, October 18, 2017 /3BL Media/ - The Ad Council, the nonprofit leader behind iconic and impactful public service campaigns including Smokey Bear and “Love Has No Labels,” joins the Taproot Foundation to announce CreateForChange, a program that connects advertising, media, technology and communications professionals to nonprofit causes. Lisa Sherman, President and CEO of the Ad Council, and David Sable, Ad Council Board Chairman and Global CEO of Young & Rubicam, announced the program yesterday at the Ad Council’s Board of Directors Meeting.

Sodexo Promotes the National “Save the Food” Campaign

Sodexo helps raise food waste awareness among the millions of customers it serves each day
Press Release

GAITHERSBURG, Md., October 28, 2016 /3BL Media/ -  Sodexo, world leader in Quality of Life Services, announced promotional plans today in support of “Save the Food”, a national public service campaign developed by the Ad Council and the Natural Resources Defense Council (NRDC).  The campaign encourages Americans to make simple lifestyle changes to reduce waste in their own homes.

Best Buy Joins Nation's Leading Public Service Campaign to Improve Package Recycling with Holiday Initiative

'I Want To Be Recycled' Campaign Welcomes Best Buy to Growing List of National Partners to Promote Packaging Recycling During Busy Holiday Shopping Season
Press Release

NEW YORK,  July 6, 2016 /3BL Media/ - The 'I Want To Be Recycled' campaign, a national initiative of longtime nonprofit partners Keep America Beautiful and the Ad Council, today announced a new partnership with Best Buy to remind consumers to recycle shipping and product packaging this holiday season.

Top 5 Items People Forget to Recycle in the Bathroom


Keep America Beautiful's America Recycles Day – on Nov. 15 – is a great time to celebrate recycling and learn new ways to recycle in your home.

With the national recycling rate at 34.3 percent, there is still plenty we can do to recycle more, to recycle right, and to convert friends and family into recyclers.

So, how can we work together to increase that recycling rate? Let’s start by recycling in the bathroom.

Keep America Beautiful & The Ad Council Showcase Winners of "I Want To Be Recycled" Video Contest

Consumer-Generated Videos Bring Fresh Ideas to Increase Participation in Recycling
Press Release

STAMFORD, Conn., July 21, 2015 /3BL Media/ — What do a myth-busting 4-year old, a bathroom in which personal care products come to life, a talking pizza box and three teenagers with a Ouija board have in common? They are among the fresh ideas submitted by consumers to help increase awareness of and participation in recycling across America.

Seven Ways to Host the Greenest BBQ Ever!


Summer BBQ season is here! It’s a time for summer gatherings full of party recyclables, and a great time to refresh your memory on how to reduce, reuse and recycle right. Follow the seven tips below and not only will you be keeping America beautiful this summer, you will impress your guests with the greenest BBQ ever!


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