In a plenary session moderated by BSR CEO Aron Cramer at the BSR Conference 2016, Mark "Puck" Mykleby and Joel Makower highlighted bold ideas presented in their book, The New Grand Strategy.
"Ask people what kind of world they want for their kids and they will speak in the language of sustainability," Mykleby said. Mykleby is also codirector of the Strategic Innovation Lab at Case Western Reserve University and a retired colonel of the U.S. Marine Corps.
Watch the full video below (Parental warning: This video contains some strong language.):