Brand Meaning

Carol Cone, Chairman, Cone, Inc. The Power of Cause in a Reset Economy

A Cause Marketing Masters Series Presentation:
Press Release

Date: July 15, 2009 at 1:30 pm EST

Cause branding pioneer Carol Cone examines the state of our expanding field in light of today's dramatically-changed economic conditions. Learn about five critical trends (Value & Values, Core to Business, The New Currencies, Brand Meaning and New Media)that any cause marketer should consider when conceptualizing and implementing programs.

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