branded caller ID

T-Mobile Partners with CTIA to Implement Branded Caller ID Best Practices

New wireless industry standards combine authenticated Caller ID, STIR/SHAKEN and Rich Call Data (RCD) to protect consumers from scammers and unwanted robocalls
Press Release

BELLEVUE, WA., January 18, 2022 /3BL Media/ - Today, T-Mobile (NASDAQ: TMUS) announced it is partnering with CTIA, the wireless industry association, to develop best practices for new enhanced Caller ID for businesses. With this new branded caller ID (BCI) solution, businesses and organizations will be able to deliver verified calls that include an easily recognizable Caller ID display — often the organization’s logo — on supported handsets. Those called by a business using BCI could even see the reason for the call, such as billing issues or delivery scheduling.

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