Bridging the Goodness Gap

Study Finds Experts Motivate Employees to Give More and More Often

ideas42 and Benevity test how expert-curated “GiveLists” affect altruistic behavior within companies
Press Release

NEW YORK, May 20, 2021 /3BL Media/ – The COVID-19 pandemic continues to create an ongoing level of need across the globe, but it can be challenging for donors to figure out where to give. ideas42, a research and design nonprofit specializing in behavioral science, is bringing renewed attention to the results from a test commissioned by the Bill & Melinda Gates Foundation on the impact of experts on workplace giving behavior through the Benevity platform.

Subscribe to Bridging the Goodness Gap