On 1st October, Coca-Cola Enterprises (CCE) hosted the Future for Sustainability Summit in partnership with the Financial Times. The Summit explored the challenges facing businesses who seek to combine the drive for profit with a wider contribution to society and the environment.
The time when we were happily seduced into reaching far, far beyond our means with a promise of infinite everything and the glittering lure of a‘larger-than-life’ life, seems, to some of us at least, quite archaic now.
But even in our socially enlightened, austerity-shredded, community-conscious, light-speed-connected present, we still struggle to get to grips with a smarter, lighter, less financially and materially burdensome style of life.
Patagonia's Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our current economic system will be especially challenging for larger companies with insatiable IPOs, but I’d like to share some ways it not only can be done but is being done.
Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
“Most businesspeople are so busy working for their business or in their business that they never find time to work on their business. Thus they fail to anticipate what might happen or what they might be able to make happen”. –The Fast East the Slow