In an age where green is the new black, somehow the mantra of “Reduce, Reuse, Recycle” has been reduced to simply “Recycle.” And that’s a problem.
When we think about sustainability from the point of view of conservation of resources, both energy conservation and materials conservation, the first injunction will always be “Reduce.” Reduce consumption. Make less stuff. Whatever happens to goods later in their lives will be of lesser value from a sustainability perspective. “Reduce” always saves energy, always saves materials.