Carol Cone ON PURPOSE

Purpose 360: Investing in Inclusion at Intel

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Many first jobs are not forever jobs, but that’s not how it worked out for Dawn Jones at Intel. Now Chief Inclusion and Diversity Officer, Dawn began her career at Intel almost 25 years ago, thinking that she’d only stay for a few years. Intel’s support for her and her goals – from paying for her higher education to offering an inclusive culture – was what made the difference. The result is an incredibly committed and intelligent woman determined to advance inclusion for future Intel employees, and for the industry at large.

Purpose Under Pressure: Employees Have Spoken. Is Your Company Listening?

Purpose can be critical to stability and retention during times of crisis
Article

Purpose Under Pressure, released jointly by Carol Cone ON PURPOSE, The Harris Poll, and Allison+Partners, examines the benefits of a strong Purpose during periods of volatility, as well as how Purpose can help create more resilient organizations to face ongoing business, operational and societal challenges. Purpose Under Pressure explores how corporate Purpose – the reason a company exists beyond profits – drives employees’ decision-making and overall buy-in.

Employees Demand More Meaning From Their Work Than Pre-Pandemic, Study Finds

C-Suite recognizes the power of Purpose, yet lack of alignment across functions threatens impact
Press Release

June 7, 2022 /3BL Media/ - New research released today reveals how American workers’ priorities have shifted from pre-pandemic – with 66% of employees citing employers’ positive impact as more important than before the pandemic, identical to the increase in importance of salary and compensation. The research also uncovered the deep commitment of senior executives to the power of Purpose, with 92% agreeing if their companies were more focused on Purpose, their organization would be more successful.

Searching for the Soul of Business With Alan Murray

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For some, purpose’s integral role in business is a newer conversation topic. But others have seen the power of purpose for decades, including company founders like Ray Anderson, pioneers like host Carol Cone, and business journalists like Alan Murray.

Defining Purpose: Any Road Will Take You There, If You Don't Know Where (or Why) You're Going

Article

CSR, ESG, social impact, corporate citizenship … The more accepted “purpose” becomes as a core business strategy, the more challenging it becomes to define “it.” Over my 30-plus years of shaping the practice of linking businesses with social and environmental issues, I’ve seen many phrases used (and misused).

Purpose 360: Driving Purpose From the C-Suite to the Boardroom

Insights from Dan Hesse on how executives and boards can lead with purpose.
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In 2007, the recently merged Sprint Nextel was only six months away from going bankrupt. But under Dan Hesse, its new CEO, the company focused on a new strategy and internal culture that prioritized employee satisfaction to improve customer experience. This led to Sprint Nextel placing first in the wireless industry in customer satisfaction and ranking #1 in total shareholder return among all S&P 500 companies in his final two years as CEO, 2012 and 2013.

Informing the Way Forward With Thomson Reuters

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After two years of a pandemic and the need for many employees to work from home, creating connections has never been more important – to your coworkers, company, and work. Thomson Reuters recognized the significance of these connections and the need to facilitate them, especially given that the company formed a new operating entity and welcomed a new CEO days before the pandemic began.

PRWeek Names Carol Cone a 2022 Women of Distinction Honoree

Cone is among 26 women to receive this year’s coveted honor.
Press Release

NEW YORK, March 31, 2022 /3BL Media/ - PRWeek’s Women of Distinction and Women to Watch honors communications pros who set the bar higher within their organizations.

Eat, Play, Love With Ella's Kitchen

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“Don’t play with your food” may be a phrase you heard as a child, or perhaps have said to your own children. As it turns out, children really should be playing with their food. Because when they do – especially with vegetables – they’re more likely to eat them later in the day and in the years to follow.

Protecting What Matters Most With GAF

Blog

To GAF, the roofs over the heads of the company’s customers do far more than provide shelter. Each shingle designed and produced by GAF – North America’s largest roofing manufacturer – upholds the company’s purpose: We protect what matters most. Whether those shingles sit atop family homes or small businesses, GAF works to protect the people, belongings, and memories the company serves.

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