Cause

Voting for Good: Crowdsourced Philanthropy

Blog

By Kate Olsen and Allison McGuire 

What is crowdsourced philanthropy? These cause-marketing initiatives democratize the corporate grantmaking process by allowing both customers and employees to weigh in on where philanthropic dollars should be spent.    

What are 3 common campaign elements?

Rio+20 Raises $500B in Sustainability Pledges; HP & NASCAR Create Fan Media Center; Smokey Robinson Launches Twitter "Smoke Alarm" - CSR Minute for June 26, 2012

Summary: 

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Press Release

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

AOL Impact: Third Weekly Round Up of "Cause of the Day"

Newsletter

AOL Impact is our corporate commitment to raising awareness for non-profit organizations that our consumers, employees, and partners care about. We do this by dedicating a space on AOL.com that features a new cause everyday and engages our audience to take action via our AOL Impact site, www.impact.aol.com.

AOL Impact: Weekly Round Up of "Cause of the Day"

Newsletter

AOL Impact is our corporate commitment to raising awareness for non-profit organizations that our consumers, employees, and partners care about. We do this by dedicating a space on AOL.com that features a new cause everyday and engages our audience to take action via our AOL Impact site, www.impact.aol.com.

AOL Impact: Weekly Round Up of "Cause of the Day"

Newsletter

AOL Impact is our corporate commitment to raising awareness for non-profit organizations that our consumers, employees, and partners care about. We do this by dedicating a space on AOL.com that features a new cause everyday and engages our audience to take action via our AOL Impact site, www.impact.aol.com.

Social Marketing Strategies from Nonprofit Charity: Water

Blog

By 

March 22nd is World Water Day, and water focused nonprofits around the world will bring to your attention that nearly one billion people on our planet still live without access to life’s most basic need: clean, safe drinking water.

Super Bowl Wins Extend Beyond the Game

Super Bowl Sunday Marks Four Year Anniversary of Mobile Donation for mGive
Press Release

(3BL Media / theCSRfeed) Denver, CO - February 5, 2012 - Last time Tom Brady faced the Giants in the Super Bowl, he launched a worldwide revolution—of philanthropic giving.  In 2008, Tom Brady was the spokesperson for an ad that prompted viewers to donate to the United Way through texting.  The platform that powers these donations was provided by Denver’s own mGive.  

Power to the People

Blog

There's no question social media has become the great equalizer of our time – amplifying the messages of individuals, small organizations, grassroots movements and activist minorities that otherwise may not have had a voice. Through social media, people have banded together to create calls to action, solve for tough social problems and help direct corporate philanthropy. Yet even in today's wired world, sometimes there is still no replacement for the power of advertising – crowdsourced, of course.

How to Build an Effective Corporate/Nonprofit Partnership

Blog

It’s clear today that companies and nonprofits must work together to help solve social issues. You won’t find a successful cause campaign without a corporate/nonprofit partnership, and research shows that most consumers (78%) believe these partnerships help a cause stand out from the rest. (Check out the Cause Marketing Forum’s Cause Update for recent program examples and analysis.)

Are You Listening?

Blog

From ponytails to braids, long locks to updo's, Barbie's hair often reflects the trends of the times. But, according to some consumers, there's one style the iconic doll is long overdue for: going bald.

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