Cause

Introducing Brave One: An Agency for the Cause Generation

Brave One Agency specializes in Cause Marketing, Cause Branding and CSR Communications
Press Release

(3BL Media / theCSRfeed) Northampton, MA - December 19, 2011 - Brave One is a newly formed communications agency dedicated to helping socially and environmentally conscious organizations convey their core values. “We work with companies that realize today’s social and environmental problems are today’s business opportunities.” said Brave One Co-Founder Lukas B. Snelling.

Big Tickets and Big Rewards for a Cause

Blog

As cause marketing becomes more prevalent, sometimes you need to up the ante to grab the attention of consumers and potential donors. You could say two recent cause initiatives are going "all in" by promoting big ticket items and offering substantial rewards.

2011 Cone/Echo Global CR Opportunity Study: Cone Insights

Blog

Welcome to the world of responsible business. The unequivocal takeaway from the 2011 Cone/Echo Global CR Opportunity Study, which surveyed 10,000 people in 10 countries (markets home to nearly half the world’s population), is that consumers globally believe companies have an explicit responsibility to help change the world.

It’s Time to Talk: More Than One-Third of Americans Have Never Discussed Domestic Violence

New Allstate Foundation campaign sparks conversation during Domestic Violence Awareness Month; new symbol makes starting the conversation easier
Press Release

(3BL Media / theCSRfeed) Northbrook, IL - October 10, 2011 - Even though domestic violence affects one in four women in their lifetime, more than one-third of Americans have never discussed the issue with a friend or family member. Three out of five believe that it is a difficult issue to discuss.

Global Consumers Voice Demand for Greater Corporate Responsibility

A New World of Activist Consumers Promises to Reward or Punish Companies Based on How They Do Business
Press Release

(3BL Media / theCSRfeed) Boston, MA - October 4, 2011 - Ten thousand consumers in major countries around the globe are demanding a higher level of responsibility by companies in dealing with societal issues, and consumers report they are already using their own spending and loyalty to press these demands. 

Cause Branding Gets Real

Blog

There’s a reason the phrase “walk a mile in their shoes” is such a common idiom – it’s the best way to truly understand another person’s circumstances. What was once no more than a figure of speech is now a real possibility thanks to new technologies that are bringing issues and experiences to life.

Chambord Announce Partnership with the Iconic Designer Betsey Johnson and Fashion Targets Breast Cancer During Ocotober

‘Pink Your Drink’ Fundraising Effort Becomes Chic, Stylish and Fun with New Elements for 2011
Press Release

(3BL Media / theCSRfeed) August 31, 2011 - Chambord® Liqueur is partnering with the ever fashionable icon of style, Betsey Johnson, for its national ‘Pink Your Drink’ campaign that benefits breast cancer charities.  As a breast cancer survivor, Johnson has partnered with Chambord in the past. 

Jack Daniel's Whiskey and Zac Brown Band Team Up for New Partnership, Responsible Drinking and Cause Marketing Campaigns

Legendary Tennessee Whiskey and Grammy Award-Winning Band Announce Tour, Advertising and Responsibility Sponsorship
Summary: 

Bringing together the famous Tennessee whiskey brand and one of the hottest bands in music, Jack Daniel's and Grammy Award-winning Zac Brown Band announced that they have teamed up to provide a one-of-a-kind experience for fans and to actively promote a campaign to encourage responsible drinking. The campaign will cut across consumer touchpoints to maximize impact, including a television spot, music and tour integration, as well as social media and in-store promotions.  In addition, a JD commemorative bottle program will support Camp Southern Ground, Brown's camp for children with special needs.

 

Press Release

Bringing together the famous Tennessee whiskey brand and one of the hottest bands in music, Jack Daniel's and Grammy Award-winning Zac Brown Band announced that they have teamed up to provide a one-of-a-kind experience for fans and to actively promote a campaign to encourage responsible drinking. The campaign will cut across consumer touchpoints to maximize impact, including a television spot, music and tour integration, as well as social media and in-store promotions.  In addition, a JD commemorative bottle program will support Camp Southern Ground, Brown's camp for children with special needs.

 

Empowerment - A New Post from the Allison & Partners' Blog, It's About the Work

Blog

The enemy of creativity is the word “no.”  I’m reminded of this just as Allison & Partners has wrapped up its first Cause Conference in Los Angeles.  Many years ago, I had an idea to host one of these conferences as a means to help my firm stay competitive in the marketplace.  I brought the concept to my former CEO and received the following feedback, “we are a PR firm, not conference planners.”  This always gnawed at me.  Not because I felt I was smarter than the CEO, but because he just flat out turned it down without recognizing that there migh

Do Big Stunts for a Cause Bring Big Results?

Blog

Fundraising galas and walkathons a bit too tame for your blood? Perhaps a little body art, a hostage goldfish or a brush with death would be more your style. You wouldn’t be alone. Cause supporters are going to extremes these days to prove their devotion to a cause.

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