cause marketing

Ambition Is Not a Simple Thing – a Conversation With The New York Women’s Foundation’s Ana Oliveira

Blog

On March 8th, individuals around the world – of all genders – will come together to celebrate International Women’s Day. Since the first gathering, held over a century ago, leaders have made great progress in driving gender equality. But, we still have work to do to continue advocating for women’s advancement around the world.

American Express Ranked Ninth on Fortune’s 100 Best Companies to Work For List

Recognition reflects American Express' commitment to continuously invest in our colleagues and supporting their development.
Press Release

February 18, 2020 /3BL Media/ - American Express has been ranked ninth on the 2020 Fortune 100 Best Companies to Work For® list in the U.S., a recognition of the company’s continuous focus on enhancing the colleague experience. The ranking, which was determined based on feedback from employees, demonstrates our deep commitment to creating a culture of inclusion and diversity, and providing engaging and meaningful experiences that enable all colleagues to reach their full potential.

Introducing The Ambition Project by American Express

An open letter from the six women of the American Express Executive Committee reflects on the company’s progress, shares new commitments and programs and calls on leaders everywhere to proudly back women’s ambition.
Press Release

February 11, 2020 /3BL Media/ - Over the past two days, the six of us hosted our fourth Global Women’s Conference. Through a variety of fireside chats, workshops and networking events, we united nearly 250 of the company’s top executives around a common goal – to find meaningful ways to continue advocating for women’s advancement.

Beyond this, the conference was a time to celebrate the incredible strides women and men have made together at American Express.

PAPERbecause Celebrates 10 Years of Paper Advocacy

Blog

Ten years ago, Pinterest was brand-new, the iPad was still a few months away from release, and no one had Instagram, Amazon or Instacart apps on their phones. But the digital world was already changing our habits, particularly how we used paper to stay connected and did business in our everyday lives. That’s why we started our PAPERbecause campaign.

The Aflac Duck Is 20 Years Old. Here's How He's Changed the Insurance World

By Paul R. La Monica, CNN Business
Article

The duck has even gone high tech to help sick kids. Amos said that the company has already raised more than $145 million for pediatric cancer charities since the start of the ad campaign from the sale of stuffed plush Aflac ducks..

And it now has an interactive robot version of the toy duck that gets donated to children diagnosed with cancer. It's won best in show awards at both the influential Consumer Electronics Show in Las Vegas as well as at South by Southwest.

5 Corporate Social Responsibility Trends to Follow in 2020

Blog

2019 was a pivotal year in Corporate Social Responsibility as the concepts of corporate responsibility and sustainability received significant media attention, and the trends that I identified last year at this time (better dialogue, more learning, more disaster prevention, greater equity and the growing importance of Generation Z-ers) remained timely and relevant. Still, 2020 promises to bring more challenges and opportunities to the field, and leaders should pay attention to these developing global trends in Corporate Social Responsibility:

The Future of Preservation is Sustainable Tourism

Blog

Lately, there have been several news items about cultural heritage sites that are either under siege by tourists or the environment. Venice is under water. The Louvre is overrun by visitors seeking a selfie with the Mona Lisa. Pompeii needs saving after its just-completed extensive restoration. Machu Picchu is under threat from a planned international airport in the Sacred Valley. 

The Power Behind Brands in Motion

WE Communications' third-annual study gets inside the minds of today's consumers. The findings were brought to life at an exclusive lunch at PRDecoded.
Article

Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief ESG and comms officer at Aflac, during The Power Behind Brands in Motion lunch at PRDecoded, hosted by WE Communications.

Read more here

Rebuilding Together and Cost Plus World Market Announce Partnership to Support the Repair of Homes for People in Need and Revitalize Communities

Press Release

WASHINGTON, November 14, 2019 /3BL Media/ – Rebuilding Together, the leading home and community revitalization national non-profit organization, today announced a new partnership with specialty retailer Cost Plus World Market, to provide critical home repairs to our neighbors in need and revitalize our communities.

Introducing Philanthropic.ly, a New Giving Platform Creating Meaningful Connections Between Nonprofits and Companies

Press Release

Guest post by Emily Dietz.

With 2020 quickly approaching, it might feel hard to believe that two decades have already passed into the new millennium. So much in the world has changed since the nineties, and that holds true for the ways in which the nonprofit and for-profit sectors interact with each other. In an age where digital campaigns and viral media dominate for-profit marketing strategies, growing calls for transparent company practices have created an urgent need for companies to develop thoughtful corporate social responsibility strategies.

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