P&G Partners with Katie Couric Media for part 4 in their “Leading with Love” Series
Stacey Locke still remembers the first time her grandmother brought her to their family’s forest – the Pine Prairie. She was five years old, and it was filled with young pine saplings just as tall as her. Her grandmother explained how she planted them for Stacey the year she was born and asked her to always take care of these very special trees. And Stacey promised she would. Fifty years later, she’s doing just that, alongside her father and three sisters – and inspiring others to do their part as well.
Technology has certainly advanced the forestry industry over the last century, but the care landowners have for their land and earth’s natural resources remain to this day. Donna Janssen is no different. She, along with her sister, manage their forest in Southwestern Arkansas, which has been in their family since the 1930s – and largely run by the women in the family.
ACTIVATE is a six-part National Geographic documentary series about Global Citizen's efforts to eradicate extreme poverty by 2030. Each episode delves into a different issue connected to poverty as world-renowned artists like Hugh Jackman, Priyanka Chopra Jonas, and Pharrell Williams; corporate leaders like P&G; grassroots activists and impacted people work to ignite change.
The choices we make as consumers can make a big difference in protecting forests and creating better lives for the people who live and work in them.
Ever heard of the Forest Stewardship Council or the Rainforest Alliance? Maybe not. But if you look, you may see logos for these leading environmental groups on some of your favorite paper products. For many consumers, this may be surprisingly good news: the products we prefer to buy for their quality, durability and softness may also help us help preserve the planet and support a better way of life for countless workers and their families.
Domtar, the Forest Stewardship Council® and Procter & Gamble brands Charmin and Bounty recently hosted two social media influencers during a sustainable forestry tour. It’s just one way we’re helping to raise awareness for the next generation of digital natives.
From furniture to paper products, we all use forest products every day. And we all share a personal responsibility to protect our forests for the generations to come. Because trees provide the air we breathe, clean water to drink and resources we need to live, as well as playing an important role in combatting climate change through carbon sequestration, it’s important to do what we can to preserve forests today.
Founded in 1837, Procter & Gamble holds some of the most well-recognized brands in the world. The company has remained a family favorite for everyday necessities like Charmin, Pampers, Tide, and Pantene, among many others products, since that time. Now, nearly 180 years later, P&G is moving full speed ahead into their current reality of business where sustainability is a major focus.