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Cheerios Donates $1.3 Million To No Kid Hungry, Partners With Jerry Harris To Rally America's Support To End Childhood Hunger

Motivational TV personality and cheer all-star Jerry Harris shares his past struggles with food insecurity as he begins weekly Instagram content series to spread positivity and inspire acts of good.
Press Release

MINNEAPOLIS, August 20, 2020 /3BL Media/ - One in four kids in the U.S. could face hunger this year because of the coronavirus. To provide immediate support to these children, Cheerios donated $1.3 million to No Kid Hungry, a national campaign focused on ending childhood hunger in America, and is now continuing its mission to inspire acts of good with the help of motivational personality and cheer all-star, Jerry Harris, who personally struggled with food insecurity as a child.

Cheerios Supports Fight Against Childhood Hunger

By Hanna Johnson
Blog

To help support children facing hunger during the COVID-19 pandemic, Cheerios is donating $1.3 million to No Kid Hungry, a national campaign focused on ending childhood hunger in America.

The announcement was made during the latest episode of “Reunited Apart,” Josh Gad’s YouTube series that reunites casts from iconic films. The episode brought together cast members from “The Lord of the Rings” to reminisce about the franchise and recreate memorable moments for its fans.

How Food Companies Can Make the Most of Longer Lives

The food industry has been somewhat ponderous in responding to the ageing global population. Ben Cooper looks at how food companies can most effectively meet the needs of the growing ranks of older consumers and maximise the commercial rewards on offer.
Article

By Ben Cooper

By definition, population trends concerning people aged over 60 do not crop up overnight, and food companies stand accused of being slow to recognise and respond to this opportunity. "There's an over-fixation on Millennials within food," says Hamish Renton, managing director of UK food and drink consultancy HRA Global. "The older demographic is under-served. Segmenting by life stage is quite sensible and I don't think it's something the food industry does terribly well."

Making Moments of Good

Blog

From a donation that helped make a dream come true for a high school marching band to thanking military service members with care packages, General Mills, Cheerios and Walmart just wrapped up “Moments of Good.” 

The campaign, from January through March, allowed Walmart and Cheerios to create one million special moments for people shopping in the retailer’s U.S. stores and within their surrounding communities.  

We Day Minnesota Celebrates Service

Blog

On the surface, you might make the mistake of thinking the youth at We Day Minnesota were drawn there because of the celebrity speakers and performers.

No doubt, my two 13-year-old’s were certainly excited to see the lineup, which included Carly Rae Jepsen, members of the Minnesota Vikings, the Jonas Brothers, Bridgit Mendler, Debby Ryan and more.

But the real draw to any We Day event is clearly the message. 

Sourcing: Evolution and sustainability

Blog
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