It’s the new normal — for now, at least — and ViacomCBS’ Entertainment & Youth Brands are teaming to raise awareness about social distancing.
MTV, Comedy Central, Paramount Network, CMT and VH1 have joined forces with the Ad Council for #AloneTogether, a national campaign to promote safety and unity in the coronavirus era. Watch the first PSA above.
“We were really excited to have people who aren’t typically in comedy writers’ rooms represented so strongly on the show.”
By Nicole Bitette
Day one in the writers’ room for the upcoming Comedy Central series Awkwafina is Nora From Queens was an emotional experience. For many of the women in the nearly all-female room, it was their first time being in the majority when writing for a series.
In the weeks since a gunman claimed 17 lives at Marjory Stoneman Douglas High School in Parkland, Florida, courageous young people have marched and raised their voices to demand action on gun violence in the United States. They have had #enough.
Viacom and its brands have a long history of supporting young people’s movements around the world, and today the company is extending that tradition by leveraging its substantial multi-platform footprint to support these extraordinary individuals and amplify the reach and impact of their activism.
Viacom on Thursday launches a year-long series of public service announcements supporting the Association of National Advertisers’ #SeeHer initiative, which aims to show a positive portrayal of women in media.