Cone Communications

GRI Creates Practical Guidelines to Accelerate SDG Progress

Blog

Companies from all industries have turned their attention to addressing the 17 Sustainable Development Goals (SDGs), tackling a range of issues including climate change, economic inequality, sustainable consumption, peace and justice, among other priorities.

To Be Successful, New Study Says Business Should Lead With This

By Michelle Martin
Article

Eighty-five percent of Americans say they would likely support a purpose-driven company in their community, while more than two-thirds (68%) say they would want to work for that company.

Amazon Asks Developers to Create Alexa Skills that Inspire Behavior Changes

Blog

Smart speakers have become one of the hottest products in consumer technology with experts predicting that 56.3 million will be sold worldwide this year. Recently, Amazon, one of the largest smart speaker manufacturers, introduced Alexa Donations with Amazon Pay, which allows users to donate directly to charities through an Alexa skill, or voice activated capability.

Starbucks and McDonald’s Unite to Push Industry Toward More Sustainable Packaging

Blog

Last week, coffee drinkers learned about Starbucks’ latest sustainability initiative – a plan to phase out single-use straws by 2020. But Starbucks isn’t the only fast-food icon exploring ways to lessen its environmental impact. Together, McDonald’s and Starbucks distribute a combined 4 percent of the world’s 600 billion single-use cups annually.

Starbucks Combats Single Use Straws

Blog

According to the National Park Service, Americans use 500 million plastic straws every day – this small but plentiful waste adds up and is one of the most common items found on beaches. Now, one beverage icon is joining a handful of brands in the fight against single use straws, with plans to phase out the item from its stores by 2020.

Timberland Partners With TutorMate for Micro-Volunteerism

Blog

As more employees look to work at organizations that embed Purpose at their core, employee engagement around social and environmental initiatives becomes even more critical for leading brands. In fact, 71 percent of employees say they want their company to provide opportunities for them to help make a positive impact.

Oxfam Spurs Transparency Conversation Between Consumers and Supermarkets

Blog

Americans have seen the power of their activism to enact change. From boycott hashtags, student protests and outspoken employees, consumers have been a driving force for progress on social and environmental issues. But they are not always equipped to start a direct dialogue with brands about complex issues. Oxfam recognized that issue and is arming consumers with facts to help facilitate a conversation with supermarkets around the world.

Brands Align Values With #FamiliesBelongTogether

Blog

The topic of immigration proved to be a hot-button issue in early 2017 when protests broke out at airports across the country decrying the Muslim Ban. This week, the immigration policy has once again dominated the media and divided the country as stories and images of families being separated at the U.S.-Mexico border surfaced. However, despite the controversy, brands were prepared to take a vocal stand and support the #FamiliesBelongTogether outcry in a variety of ways that align with their company values and missions:

On World Refugee Day: An Opportunity to Change the Narrative

By: Samantha Joseph, Account Manager
Blog

I was standing in the medical container of the refugee camp in Greece where I was volunteering when all the sudden, I heard shouting and saw dozens of people running towards me. In the chaos, it was very difficult to tell what had happened and who was hurt. Two children were passed to our nurses and I could see they were severely burned. A woman was laid down at our door unconscious, a man was screaming. Someone finally translated – a gas cooker had exploded inside of a tent where a mother, father and two of their three children were sitting.

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