Cone Communications

Coca-Cola Partners With Gen Z and Millennials to Make an Impact on Issues That Matter Most

Blog

Recently, the world witnessed the power and determination of Gen Z after they inspired over 1.2 million people in over 450 rallies in the U.S. (not to mention countless rallies worldwide) to march for gun control.

WEBINAR: Need to Know Insights From the 2018 Cone/Porter Novelli Purpose Study

Blog

Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message. 

Sustainable Brands Vancouver Redesigns the Good Life

Blog

Last week, the Cone team joined more than 2,000 attendees at the Sustainable Brands conference in Vancouver for four days of conversation around “Redesigning the Good Life.” With the stunning juxtaposition of Vancouver’s blue glass skyscrapers and snowcapped mountains as a background, sustainability and social impact leaders convened to share the progress made over the past year, the challenges encountered and how we can collectively redesign a better future for all.

Houdini Sportswear Pushes the Boundaries of Reporting

Blog

The outdoor industry has continued to increase the stakes around accountability over the past few years, engaging consumers with storytelling initiatives and innovating supply chains to create climate-beneficial products.

Announcing the 2018 Cone/Porter Novelli Purpose Study

Blog

Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.

Lessons Learned At Engage For Good 2018

Blog

By Devika Narayan, Account Supervisor

Last week, more than 500 corporate, nonprofit and agency professionals working at the intersection of profit and Purpose convened in Chicago to share insights and best practices at the 16th annual Engage for Good conference.

Americans More Loyal and Willing to Defend Purpose-driven Brands, According to New Research by Cone

When compared to cost and quality, Purpose trumps across majority of consumer behaviors
Press Release

BOSTON, May 30, 2018 /3BL Media/ – Nearly eight-in-10 (79%) Americans say they are more loyal to Purpose-driven brands than traditional brands and nearly three-quarters (73%) are more willing to defend them, according to the 2018 Cone/Porter Novelli Purpose Study.

Cone Sponsors Sustainable Brands® Conference for Seventh Year

Cone executives join experts on four panels sharing insights on brand purpose, navigating the social justice landscape and consumer trends
Press Release

BOSTONMay 21, 2018 /3BL Media/ - For the seventh year in a row, Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and corporate social responsibility (CSR), will join Sustainable Brands® 2018 (SB’18) as a sponsor. Cone will help lead and facilitate four dynamic sessions taking place over the four-day conference in Vancouver, June 4-7.

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