Cone Communications

National Nutrition Month: Turning Wasted Calories Into Working Calories

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March is National Nutrition Month®, an annual campaign created by the Academy of Nutrition and Dietetics to focus attention on the importance of making informed food choices and developing sound habits related to eating and physical activity. This year’s theme is “Go Further with Food” and it has a dual focus, encouraging healthy eating habits, while also urging Americans to find ways to eliminate food waste.

Companies Standing Up for Gun Control

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The students of Marjory Stoneman Douglas High School have been thrust into a national debate and have made it clear that thoughts and prayers are not enough – they are demanding action from politicians, schools, the NRA and even businesses. We have seen this highly-politicized and divisive issue in the news before, but this time is different. Those students can’t be ignored. Companies are increasingly more comfortable standing up for and speaking out on hot button issues that have dominated the news over the last year.

Stella Artois Puts the Global Water Crisis Into Perspective With Waiting Game Stunt

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Earlier this month, Stella Artois used the major marketing power of the Super Bowl to urge fans to help provide access to safe drinking water for people in developing nations. Now the beer giant and their longstanding partner, Water.org, are contextualizing the basic need of water and bringing the message to life – beyond the safety of TV screens and couches and into the unsuspecting real world.

Purpose Takes Center Stage at Holmes In2 Innovation Summit

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This week, agencies and major brands convened in New York City for the Holmes In2 Innovation Summit – exploring the innovation and disruption that continues to redefine influence and engagement. As the day continued, a common thread began to emerge. Although session themes varied from subculture marketing to the speed of change, all conversations inevitably turned to Purpose – and how brands are communicating their authentic roles in society in a rapidly evolving landscape of social issues and calls of injustice.

Advertisers Fumble in Super Bowl LII

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Brandon Graham’s strip-sack late in Super Bowl LII wasn’t the only fumble during the game, as advertisers failed to take advantage of a massive audience to bring awareness to key issues and reinforce authentic advocacy. Instead, they played it safe, largely avoiding politics and purpose in favor of humor.

Super Bowl LII Catalyzes Zero-Waste Legacy

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This weekend, the U.S. Bank Stadium in Minneapolis will attract over 66,000 people for the Super Bowl – not to mention the 100 million viewers who will be watching across the country.

Activating With Purpose: How Brands Too Can Make a Difference for Women

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It’s no secret that women’s rights and female empowerment have taken center stage in today’s society. Just this past weekend hundreds of thousands of women and men, again took to the streets to make their voices heard across the US on human rights, gender equality and parity, immigration reform, healthcare, reproductive rights, racial and LGBT equality and countless other issues.

Philip Morris Is Giving up Cigarettes – And Asking Consumers to Do the Same

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Although it may seem counterintuitive for a company to discourage consumers from buying its products, we have seen this strategy work in brands’ favors in the past – Patagonia’s “Don’t Buy This Jacket” campaign resulted in an overwhelming positive response from consumers who took extra time to learn about the brand’s mission before making a purchase.

[WEBINAR] A Year in CSR: The Top 10 Trends of 2017

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Over the past year, we’ve seen companies take the lead to drive critical social and environmental change – with compelling campaigns standing up for social justice issues, companies tackling disaster relief in new and effective ways and organizations sparking conversations on sometimes uncomfortable topics. We’d like to invite you to ring in the New Year by reflecting on the corporate social responsibility (CSR) trends and initiatives that helped move the needle forward in 2017 – and how we can further make a difference in the year to come.

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