Consumers

Guest Post: Engage radically - New McKinsey Report Confirms Stakeholder Engagement is an Important Factor in CSR

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recent report by McKinsey & Company, a management consulting firm, argues that a thorough stakeholder engagement process is vital to the success of a company. Today corporations are facing a diverse array of stakeholders - from government to consumers - that expect industry to help solve major economic, environmental and social problems.

Social Enterprises Must Move Beyond Purpose

Now that every marketing campaign involves a slice of giving back, what can businesses for good do to set themselves apart?
Article

Once upon a time, it was easy for a social enterprise to stand out and get noticed. Early entrants to the space were rewarded handsomely with attention and accolades because of their higher calling and charitable business models. But if you’re a social business trying to differentiate in today’s marketplace, purpose is no longer a golden ticket. Here’s why:

Purpose is pervasive

Fair Trade Shopping For Households, Offices, And Organizations Just Got Easier Thanks To Equal Exchange

Press Release

WEST BRIDGEWATER, Mass., April 17, 2013 /3BL Media/ - Increasingly Americans are putting their values, and their dreams for a better world, into action through their shopping choices, and Fair Trade is the best known example.  People also want to do more of their shopping online. Through a new, totally re-imagined online web store, shop.EqualExchange.coop, Equal Exchange―the Fair Trade pioneer and nation’s leading Fair Trade brand―has just delivered a solution to meet these needs where they come together.

Guest Post: Pharmville: Applying Gamification to Healthcare

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By Nancy Meyer

What can pharma learn from FarmVille?

That enormously popular online game played—and shared—by millions on social networks, illustrates principles of engagement, interactivity, motivation, and loyalty that can be harnessed by healthcare firms.

It’s called gamification, applying game thinking and game mechanics to non-game environments to engage audiences and solve problems. We believe healthcare can take the best lessons from games like FarmVille, World of Warcraft, and Angry Birds, and use them to improve their business.

How GM’s Solar Power Use Benefits Consumers

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General Motors, which was recently named the No. 1 automotive user of solar power in the U.S., generates 30 megawatts of solar power across its global facilities. By the end of 2015, the company wants to double that output to 60 megawatts.

Dean Foods Issues 2012 Corporate Responsibility Report

Highlights Include Progress Toward 2020 Environmental Sustainability Goals, Animal Welfare and Dairy Stewardship Updates, and New Web-Based Reporting Format on DeanFoods.com
Press Release

DALLAS, Dec. 18, 2012 /3BL Media /PRNewswire/ - Dean Foods (NYSE: DF) today announced the release of its 2012 Corporate Responsibility Report. The report details the company's efforts to incorporate sustainable and responsible business practices that benefit the company as well as consumers, retailers, employees, communities and the environment. The company previously published reports in 2008 and 2010 and this year has moved to a web-based format to provide a greater level of detail and allow for more regular updating of its CSR reporting.

Are Consumers Shopping for a Cause This Holiday Season?

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As the holiday shopping season swings into full gear, our 2012 Cone Communications Holiday Trend Tracker reveals cause is still key to holiday marketing, with nearly three-quarters of consumers expecting companies to support causes this busy shopping season. What has become less clear is whether tying a cause ribbon around a product is enough to convince consumers to purchase.

Exploring the Intersection of Business Reputation, Consumers, and Sustainability

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
For the second year in a row, reputational risk is the top concern for board members according to a survey of 193 directors. Regulatory risk concerns remained stable while concerns for reputational risks grew.  The survey, conducted from October 2011 through February 2012, measures the opinions of directors serving on the boards of publicly traded and private companies.
 

Unilever Takes on Environmental Stigmas in the Household

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Unilever's Sustainable Living Plan is full of aggressive environmental goals, one of which is to halve its environmental impact by 2020. But with more than two-thirds of the company's environmental impacts resulting from consumer use and disposal of products, it's clear Unilever can't achieve these goals alone.

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