Cruise company has donated over 1 million euros to children’s charity since 2005
Continuing its longstanding commitment to SOS-Kinderdorf e.V. projects in 2017, AIDA Cruises has presented the children’s charity with a donation of 102,450 euros.
This year the proceeds from the New Year’s raffle that is traditionally held on board the AIDA fleet on December 31 will once again go to the SOS Children’s Village in Iloilo, Philippines and an SOS Children’s Village in Los Mina/Santo Domingo in the Dominican Republic.
Having had the privilege to work with hundreds of enterprise companies — many of which are part of the Fortune 1000 — we're often asked about what works best when it comes to workplace giving programs. Companies want to know how to get the greatest social and business outcomes out of their programs and we want to help. The first and last thing to remember? The goal of your giving programs must be employee engagement. This may seem obvious, but it’s worth mentioning because many programs aren’t designed with this goal in mind.
In 2016, the cruise line AIDA Cruises once again offers its support to the democracy initiative “WIR. Erfolg braucht Vielfalt” (“WE. Success needs diversity”) by the state of Mecklenburg-Western Pomerania with a donation of 5,000 euros. With this, AIDA Cruises takes a stand against right-wing extremism.
On June 2, 2016, Sylvia Bretschneider, President of the Mecklenburg-Western Pomerania State Parliament, and Martin Scriba, the initiator of the initiative, presented AIDA Cruises with a symbolic share in democracy.
Many believe that the relentless pursuit to offer the next compelling employee benefit that will attract and retain the talent companies need is a “race to the bottom.” But there’s a gem sitting right in front of us that is shinier than any trendy perk. Hint: it’s not free yoga classes, the drink fridge or bring-your-dog-to-work Fridays. It’s the idea of delivering up Goodness as part of the employee experience, which is even more powerful in a global context, as businesses continue to be challenged to create a unified corporate culture that transcends borders and leverages diversity.
Empowering employees to speak up when they see something that is wrong or when they are asked to do something that might cause harm is critical to the survival of all organizations. Each employee needs to internalize their own personal accountability for the actions they take under executive leadership.
Radical changes in the way business is being done today are re-shaping how companies organize themselves. That’s the key finding of a new report by Deloitte, the 2016 Global Human Capital Trends study.