Crisis

Harnessing Goodness Through Hard times

How to plan a proactive disaster and crisis relief campaign
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How will your brand respond the next time a disaster or crisis strikes?

Be it through the global pandemic, police injustice and the Black Lives Matter movement, the ongoing conflict in Ukraine, or the growing number of forest fires and flooding, people around the world have shown they will continuously rally in support of one another — and that they expect large corporations to do the same.

6 Quotes from “Don't Look Up” That Are Instructive for EHS & Sustainability Pros

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The planet-killing comet movie Don’t Look Up slammed onto Netflix at the close of 2021, acting – in a way – as a satirical epilogue to the United Nations COP26 Climate Conference. The movie delivered a very pointed message: with matters of urgency, now is always the best time to take action.

American Cheese, Sidewalks and Chairs Have a Connection that may Surprise You

Article

Originally posted by the Washington Post.

The Johns Hopkins Bloomberg School of Public Health turns 100 this year. The school came to life during a time when women frequently died during childbirth and infant mortality was a grave concern. Inadequate nutrition, sanitation and often-fatal diseases were common.

20th Century Fox Partners with Save the Children for Emergency Preparedness PSA Campaign Featuring 'Ice Age' Movie Characters

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20th Century Fox and Blue Sky Studios have partnered with Save the Children for a new emergency preparedness PSA campaign featuring the beloved characters from the upcoming animated adventure Ice Age: Collision Course. The campaign encourages parents to create In Case of Emergency (ICE) cards for their children so that families can quickly reunite after an emergency. Ice Age: Collision Course will open in theaters everywhere July 22.

PT Freeport Indonesia, a Freeport-McMoRan Company, Provides Relief to Region Hurt by Drought

Press Release

September 1, 2015 /3BL Media/ - A hail storm and freezing temperatures from July 5-7 destroyed crops in Agandugume District and surrounding regions in Papua, Indonesia.

The damage to the vegetation crops caused a food crisis for 26 villages in three central highland regencies. In response to this situation, PT Freeport Indonesia provided logistical support and supplies as part of the relief mission.

A total of 4.4 tons of food as well as supplies were provided to deal with the natural disaster.

Disaster Strikes. How Does Your Company Respond?

Article

Fire, flood, ice, tornadoes… The Insurance Bureau of Canada says the frequency, severity and cost of extreme weather in Canada is increasing and Canadian corporations are seeking to support affected communities.

Harnessing the Power of Skype to Bring Relief to Haiti

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Fay, Gustav, Hanna and Ike – three hurricanes and one tropical storm which rocked the nation of Haiti in 2008, affecting 8% of the country’s overall population. With an estimated $1 billion in damage, this was also the costliest natural disaster in Haitian history. When disasters like these occur, a difficult task is set forth for humanitarian organizations to coordinate relief efforts in order to aid those in need.

Fair Trade USA Launches Coffee Rust Response Fund

Small-scale farmers in Central America threatened by aggressive roya outbreak; businesses and coffee drinkers encouraged to take action
Press Release

OAKLAND, Calif.,March 28, 2013 /3BL Media/ - Fair Trade USA, a nonprofit organization and the leading third-party certifier of Fair Trade products in North America, today launched a new initiative to help small-scale farmers fight the devastating outbreak of coffee leaf rust in Central America. Experts believe the outbreak could decrease coffee production in the region by 30 to 50 percent over the next two years.

Not Just a Crisis Issue – Transparency as a CR Opportunity

Blog

The heated discussion around the Taco Bell lawsuit for using only 36 percent beef in its tacos has been wrongly framed. Although many view it as a crisis communication challenge, it is in fact a symptom of the company’s misaligned corporate responsibility priorities.

What to Do When Your Cause Program Comes Under Attack (Ad Age GoodWorks)

As Red Parent Global Fund Faces Allegations, Cone Offers Steps for Diffusing Consumer Concern
Summary: 

The Global Fund to Fight AIDS, Malaria and Tuberculosis in Africa is under fire after revealing “grave misuse of funds” in four countries where it operates. What does this mean for the iconic (PRODUCT)RED cause brand that supports it? And what should other cause brands do to maintain consumer trust amid crises? Cone shares its perspective on the Ad Age GoodWorks blog.

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The Global Fund to Fight AIDS, Malaria and Tuberculosis in Africa is under fire after revealing “grave misuse of funds” in four countries where it operates. What does this mean for the iconic (PRODUCT)RED cause brand that supports it? And what should other cause brands do to maintain consumer trust amid crises? Cone shares its perspective on the Ad Age GoodWorks blog.

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