Crown Royal

Crown Royal Kicks Off Football Season by Reminding Fans to Drink in Moderation and “Hydrate Generously”

Summary: 

First Spirits Brand to Advertise in a Regular-Season Game Delivers Game-Changing Responsible Drinking Initiative

Fan-Focused Initiative Devotes 100% of Ad Spend to Promote Game Day Moderation and Rewards Responsible Consumption with Charitable Contributions

Press Release

First Spirits Brand to Advertise in a Regular-Season Game Delivers Game-Changing Responsible Drinking Initiative

Fan-Focused Initiative Devotes 100% of Ad Spend to Promote Game Day Moderation and Rewards Responsible Consumption with Charitable Contributions

Brickyard 400 NASCAR Race Named in Honor of Veteran’s Charity Through Annual Crown Royal “Your Hero’s Name Here” Program

July Race to Honor Retired U.S. Navy SEAL Jason Redman’s Charity, Combat Wounded Coalition
Press Release

SUFFOLK, Va., July 7, 2016 /3BL Media/ – In just a few short weeks, racing fans from across the country will flock to Indianapolis for one of NASCAR’s biggest events of the summer. And despite being named the winner of the annual Crown Royal “Your Hero’s Name Here” program, which renames the Brickyard 400 after a deserving hero, retired U.S. Navy SEAL Jason Redman’s name won’t be displayed around the famed Indianapolis Motor Speedway – for good reason.

Diageo & Crown Royal Relief Efforts for Alberta Wildfire Victims

Multimedia with summary

The Canadian province of Alberta is currently facing one of the worst natural disasters in recent years, as they battle wildfires that span 400,000 acres, and are expected to burn for months. The fires continue to devastate the area. 

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