Here’s a new acronym to add to the already alphabet souped up field of CSR and sustainability: EMR, electronic medical records. The American Recovery and Reinvestments Act of 2009 gave health care providers five years to demonstrate “meaningful” use of EMR in order to maintain their Medicaid and Medicare reimbursement levels. The resulting explosive growth in tech innovation for the healthcare industry has resulted in an entirely new profession: medical scribe.

The field of what was once known as ‘ethical investing’ may be poised for its next terminology shift, reports the Financial Times. Ethical investing began as a moral values filter to exclude “sin” stocks such as tobacco and alcohol. Over time, the activity evolved into SRI—socially responsible investing—to indicate a more positive, pro-active approach that searched out profits within better practices. 

Paul Tudor Jones, founder of Tudor Investment, an $11 billion asset management and investment firm, is moving into the socially responsible investment field. The vehicle is JUST Capital, a nonprofit organization that is developing a measure called America’s Most Just Index.

That’s a rating that ranks Russell 1000 Index companies on how they treat their employees, consumers, communities, shareholders, and the environment, reports Bloomberg. According to Jones, the top-rated group of companies in the Index has significantly outperformed the stock market over time.

In an increasingly competitive environment, companies are looking for better ways to connect with their customers. It’s clear that the old methods are not working very well. A recent study finds that 50 percent of companies struggle to reach the right buyers and to understand their customers because they don’t have the right data or don’t know how to use it properly. But the report, a “thought leadership paper” by Forrester Consulting, commissioned by SAP, offers a solution.