A lot of people see CSR – rightfully- as giving back. My own thoughts are not far from this tangent. Fruits of labor are all about reaping what you sow – and with CSR, the harvest is turning out to be plentiful. In this post, I explore the exciting potential that CSR has begun to demonstrate in terms of sound brand strategy.
As a Corporate Social Responsibility Manager, Community Relations or HR Professional, you may be tasked with community engagement, employee engagement, retention, productivity and so much more. All of which can be tough to support and maintain momentum year round. Is there any way to keep your workforce engaged and rally them around a cause while swimming last minute requests for funding, volunteer projects, changing schedules, open enrollment and much more?
Viacom, one of the world’s largest media corporations, and Second Chance Toys, an East Coast nonprofit, have partnered to reduce the amount of plastic toys that enter landfills and to put smiles on the faces of kids living below the poverty level by collecting and distributing toys to those in need.
Ali Tuck, Vice President of Corporate Social Responsibility at Viacom, manages Viacom’s CSR strategies across multiple networks and develops cross-company partnerships with corporations and non-profit organizations.
For a cause that is all about transforming communities and impacting people, it is only natural that Human Resources have an important role to play. In this post, I look at the mutually beneficial relationship that HR and CSR have now begun to share.
Since the crises of 2008, the global financial system has shaken many societies, causing job losses, homelessness, sluggish economies, overhangs of unrepayable debt with central banks trying stimulative exercises to substitute for failing fiscal policies and political will. Financial markets retreated into risk-averse, short-termism while needed long-term investments in infrastructure maintenance and redevelopment stalled. Meanwhile, risks in the real world proliferated: water shortages, severe weather events and variability due to global average temperature rises, terroris
Most of the products we buy and consume are bound to reach their ‘end of life’ at some stage. To date, business and industry have customarily followed an economic model that is built on the premise of ‘take-make-consume and dispose’. When goods worn out or are no longer desired, they are often discarded as waste. Such a linear model also assumes that raw materials and resources are abundant, available and cheap to dispose of. However, the improper disposal of waste in landfills could cause health risks for society.
Corporate Social Responsibility is bringing communities and corporations together in ways that will change the future. As boardrooms around the world begin to feels its presence, CSR continues to present a whole host of opportunities and challenges for businesses. This is my foray into some of the key areas that shape the nature of CSR practices. First, the head and the heart – let’s take a look at the role of CSR Management in profiting communities and corporations.
The subject of human rights has long been the black sheep of the corporate responsibility (CR) “family” of issues. Respecting and promoting human rights can be a challenge if companies don’t have insight into their human rights practices, impacts and policies. And yet, these rights are so very important to the way we work, the products and services we choose to support, and the opportunities we have in our lives and communities.
SASB has announced a new educational program focused on teaching professionals how to identify, manage, and evaluate sustainability topics relevant to the company’s bottom line. This new program is called the Fundamentals of Sustainability Accounting (FSA) Credential.