Diageo Reports Good First Year Progress Against 2020 Sustainability and Responsibility Targets

Press Release

LONDON, August 11, 2016 /3BL Media/ Diageo, a global leader in beverage alcohol, this week reported strong progress against its 2020 Sustainability and Responsibility targets with the publication of its 2016 Annual Report. Diageo made notable improvements in the management of its water efficiency, reduction of carbon emissions and waste materials as well as taking new steps to promote responsible drinking and agreed strategic partnerships with development organisations.

Key performance highlights include:

Diageo North America Among 50 Best Companies for Diversity and Inclusion, Again Named to Diversity MBA’s “50 Out Front” List

Company Ranks Best in Class for Diverse Representation in Leadership Roles, Employees Named to Exclusive Emerging Leaders List
Press Release

NORWALK, Conn., August 2, 2016 /3BL Media/ – Diageo North America has once again been recognized by Diversity MBA’s prestigious “50 Out Front for Diversity Leadership” list of the best places in the country for women and diverse managers to work.

Diageo Welcomes Alcohol Industry Progress Against Producers’ Commitments

Global efforts to tackle harmful drinking by Diageo helped industry build momentum
Press Release

Diageo welcomes today’s release of the latest Producers’ Commitments Report by the International Alliance for Responsible Drinking (IARD), which shows signatory companies have stepped up implementation of their Commitments to contribute to the global target of reducing alcohol-related harm by 10% by 2025. 

How Virtual Reality is Changing Cause Marketing


It has long been the goal of any cause campaign to create that emotional connection between a consumer and a cause. Tapping an emotional cord helps consumers spring to action in support of important issues, but is oftentimes easier said than done. Now, as technology continues to change how we interact with the world around us, more cause marketers are harnessing the power of virtual reality (VR) to create entirely new, shocking, eye-opening and honest immersive experiences – bringing consumers along on the cause journey like never before.

Brickyard 400 NASCAR Race Named in Honor of Veteran’s Charity Through Annual Crown Royal “Your Hero’s Name Here” Program

July Race to Honor Retired U.S. Navy SEAL Jason Redman’s Charity, Combat Wounded Coalition
Press Release

SUFFOLK, Va., July 7, 2016 /3BL Media/ – In just a few short weeks, racing fans from across the country will flock to Indianapolis for one of NASCAR’s biggest events of the summer. And despite being named the winner of the annual Crown Royal “Your Hero’s Name Here” program, which renames the Brickyard 400 after a deserving hero, retired U.S. Navy SEAL Jason Redman’s name won’t be displayed around the famed Indianapolis Motor Speedway – for good reason.

Diageo and WaterAid Announce Five Year International Partnership

Powerful alliance will advocate and deliver access to safe water, sanitation and hygiene at local, national and global levels.
Press Release

Diageo, a global leader in beverage alcohol, today announces a five year partnership with WaterAid, an international NGO providing access to safe water and sanitation in some of the world’s poorest communities. Through this exciting new collaboration, the partners will use their collective influence to advocate universal access to safe water, sanitation and hygiene (WASH) at local, national and global levels and work together to reach those affected by water scarcity.

Diageo Announces Development of Groundbreaking Virtual Reality Experience in Ongoing Fight Against Drunk Driving

Industry-First Initiative Simulates Being a Passenger in a Drunk Driving Crash As Part of Beverage Alcohol Leader’s Continued Efforts to Promote Responsible Drinking
Press Release

NORWALK, Conn., June 29, 2016 /3BL Media/ – Diageo, a global leader in beverage alcohol, today announced plans to roll out a first-of-its-kind immersive virtual reality (VR) technology that will allow consumers of legal drinking age to experience the many pitfalls associated with irresponsible drinking.  The effort, which will launch with a VR experience focused on the effects of drunk driving, is Diageo’s latest innovative approach to educate consumers about the importance of responsible decision-making when drinking.  It is also an example of how the company is seeking new partners and in

USBG World Class Sponsored by Diageo Announce Andrew Meltzer as the 2016 U.S. Bartender of the Year

A Show Stopping Mixology Challenge of 15 Bartending Talents Leads to One Final Winner Representing the U.S. at the Global Finals in Miami
Press Release

WASHINGTON, D.CJune 23 2016 /3BL Media/ - After two challenging days of standout mixology showmanship, the United States Bartender’s Guild (USBG) World Class Sponsored by Diageo has named Andrew Meltzer as the 2016 U.S. Bartender of the Year. The acclaimed competition brings together the country’s best bartenders to showcase the craft and elevation of the art of cocktail creation with the ultimate goal of representing the U.S. at the global competition in Miami this September. 

Diageo Named One of Best Places to Work in Illinois for 3rd Consecutive Year


For the third year in a row, Diageo has been selected as one of the Best Places to Work in Illinois, an award that honors the best places of employment across the state, benefiting the state’s economy, workforce and businesses.

Diageo and UNITAR Sign Strategic Partnership Agreement on Road Safety

Press Release

June 2, 2016 /3BL Media/ - On 30 May 2016 at the United Nations Headquarters in Geneva, Diageo, a global leader in the beverage alcohol industry, and the United Nations Institute for Training and Research (UNITAR) signed a two-year partnership agreement to collaborate to build institutional and individual capacity to reduce traffic death and injuries, and improve road safety globally.


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