Direct Fresh

Unique Retail Chain Provides Affordable and Nutritious Food to Low-Income Workers in Bangladesh

Press Release

DHAKA, Bangladesh, June 30, 2020 /3BL Media/ – Bangladesh-based Direct Fresh Ltd has made a renewed inclusive business commitment to Business Call to Action (BCtA) aiming to provide 1 million low-income factory workers with quality produce and essential goods at lower than market price through a unique base of the pyramid (BoP) retail chain by 2022 and hoping to reach an additional 3 million over the next five years.

Quality Produce Improves Small Farmers’ Lives

Food retailer Direct Fresh Ltd. commits to support small farmers by promoting sustainable agriculture in Bangladesh

Dhaka, Bangladesh, August 16, 2016 /3BL Media/ – Bangladesh-based Direct Fresh Ltd. has joined the Business Call to Action (BCtA) with a pledge to integrate 2,000 small-scale vegetable farmers into its vegetable supply chain by 2018. The company’s inclusive business model involves training farmers in sustainable agricultural practices and sourcing fresh produce from them for direct sale.

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