eco awareness

Selling Business Sustainability to Executive Management

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog

Generally, the surest way toward environmental and business sustainability is to engage an entire workforce from the top down.  While executive support is a critical key component of most success stories, it is not the only direction from which leadership can come.  

Do You Choose Your Customer or Do They Choose You?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog

What does it mean to be a sustainable business?  Does it mean a company produces a ‘green’ product or service from a sustainable supply chain?   Does it mean the company must also maintain sustainable internal business process?  What about the product once it leaves the front door?  Many companies today are looking up the value chain and asking: Are we defining, attracting, and selling to the right customers? 

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