By Bryan Kennedy, Chief Executive Epsilon/Conversant
Amber…Could Have Been Saved. Five powerful words that represent a mission we are so proud to be part of. I had the privilege of sitting next to Sheriff Dee Anderson, founder of AMBER Alerts, in New York City as the Sheriff gave his acceptance speech at the Webby Award Ceremony on behalf of the Federation for Internet Alerts (FIA) in the Advertising & Media’s Public Service & Activism category.
American Driver and Traffic Safety Education Association (ADTSEA) awarded grant for program that reaches driver education instructors
MIAMI, March 13, 2015 /3BL Media/ – Michelin and Federation Internationale de l’Automobile (FIA) today announced at the Formula E Miami ePrix that ADTSEA (the American Driver and Traffic Safety Education Association) is the winner of a $100,000 Michelin/FIA Teen Road Safety Grant.
Pilot Program Celebrates North American Debut of FIA Formula E Championship by Supporting Commitment to Create Lasting Community Legacy
GREENVILLE, S.C., January 22, 2015 /3BL Media/ – Michelin and Federation Internationale de l’Automobile (FIA) announced at the North American International Auto Show (NAIAS) a significant new initiative to improve the safety of teen drivers in the Miami and Los Angeles areas.
Jack and Jack Are Latest Online Teen Stars Featured in YouTube Campaign
GREENVILLE, S.C., October 27, 2014 -- In support of National Teen Driver Safety Week, Michelin is adding a new video by popular Vine stars Jack and Jack to its Beyond the Driving Test YouTube series. The series uses humor to raise awareness of tire maintenance and safety among new drivers.
Automobile accidents are the No. 1 killer of teens in America, with more than 5,000 deaths each year. Of the 2.2 million vehicle accidents per year, 12 percent are among inexperienced drivers and involve tire-related issues such as insufficient tire tread or improperly inflated tires1, a number which is nearly three times higher than with experienced drivers. That equates to one accident every two minutes.
New data shows significant gaps in new driver road readiness; Michelin and FIA launch comprehensive plan
GREENVILLE, S.C., Oct. 6 2014 /3BL Media/ – New data about driver’s education and training in this country finds that teenagers in the United States often lack the essential knowledge and skills that can help keep them safe on the roads. This knowledge gap may result in nearly 300,000 preventable car crashes involving inexperienced drivers each year1.