healthy soil

Reaping the Promise of Regenerative Agriculture

Article

by Craig Wichner, founder and managing partner of Farmland LP 

Soil Health Institute to Collaborate With Truterra on TruCarbon™ Metrics and Soil Sampling Protocols

Press Release

MORRISVILLE, N.C., February 4, 2021 /3BL Media/ – The Soil Health Institute (SHI), the global non-profit charged with safeguarding and enhancing the vitality and productivity of soils, is collaborating with Truterra as the scientific partner for soil metrics and sampling design for TruCarbon, the first farmer-owned carbon program in the U.S.

GreenMoney Journal Announces Strategic Partnership With Climate & Capital Media

Blog

GreenMoney Journal is pleased announce our Strategic Partnership with Climate & Capital Media -  https://www.climateandcapitalmedia.com a global media company that connects investors and entrepreneurs working on climate change solutions. Its news service develops engaging, well-reported profiles that deliver practice and meaningful investment and leadership insights about the fast-growing community of businesses addressing global warming and building a more sustainable climate economy.

General Mills to Adopt Regenerative Soil Practices

Regenerative agriculture focuses on pulling carbon from the air and storing it in the soil
Article

By Kimberly Chin

General Mills Inc. (GIS) said Monday that it will accelerate the adoption of regenerative agricultural practices on one million acres of farmland by 2030.

The move brings the company closer to its goal of curbing greenhouse emissions by 28% across its supply chain by 2025. General Mills said it has already reduced its footprint by 13% in 2018 from 2010. 

General Mills to Advance Regenerative Agriculture Practices on One Million Acres of Farmland by 2030

Long-term company efforts are focused on addressing soil health, biodiversity, farmer economic resilience and climate change by reducing greenhouse gas emissions
Press Release

MINNEAPOLIS,  March 4, 2019 /3BL Media/ — General Mills today announced its commitment to advance regenerative agriculture practices on one million acres of farmland by 2030. The Company will partner with organic and conventional farmers, suppliers and trusted farm advisors in key growing regions to drive the adoption of regenerative agriculture practices. A contributor to climate change, it is estimated that the global food system accounts for roughly one-third of greenhouse gas (GHG) emissions and 70 percent of water consumption.

General Mills Promotes Focus on Soil Health

By Robert Arnason
Article

The food company asks farmers to emphasize diverse crop rotations, minimal tillage and keeping soil covered in plants


People who eat Honey Nut Cheerios probably aren’t thinking about the health of agricultural soils as they stare at the cheerful bee on the cereal box.

And moms who put granola bars in their daughters’ lunches probably haven’t heard of regenerative agriculture.

The public may not care about such things, but healthy soil and regenerative agriculture are priorities at General Mills.

Why Soil Health Matters for Food and Beverage Businesses

Article

This article series is underwritten by General Mills and went through our normal editorial review process. 

When I speak about our work in soil health, I will often see a head tilt with a questioning look. Why would a food company have any interest in soil? That’s when I take a step back and share that 99 percent of our food comes from the soil. Being a food company, the connection is instantaneously made.

Why Soil Health Matters for Food and Beverage Businesses

by Jerry Lynch, Jerry Lynch, Vice President and Chief Sustainability Officer at General Mills
Article

When I speak about our work in soil health, I will often see a head tilt with a questioning look. Why would a food company have any interest in soil? That’s when I take a step back and share that 99 percent of our food comes from the soil. Being a food company, the connection is instantaneously made.

Healthy Soil 101: Why Soil Health Matters and How the Food Sector Can Help

by Mary Mazzoni
Article

Most of us don’t think too closely about dirt, but perhaps we should. After all, it’s the foundation of all life on Earth.

Beyond sustaining plant life—and the rest of the food chain along with it—soil itself is very much alive. One handful of dirt contains up to 50 billion bacteria and hundreds of thousands of individual fungal cells. As these microorganisms move through the soil, they feast on minerals and dead organic matter and leave nutrients behind, allowing plants to grow and ecosystems to thrive.

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