Hispanic

Celebrating Workforce Inclusion & Diversity during Hispanic Heritage Month

By: Celeste Carrasco
Blog

National Hispanic Heritage Month is observed every year from September 15–October 15. It’s an opportunity to celebrate the cultures, histories and achievements of Americans who have roots in Spain, Mexico, the Caribbean, and Central and South America. For me, it’s a commemorative month, as it reminds us of those who have come before us and made incredible sacrifices to pave a better path for future generations.

Toyota Celebrates Its Hispanic Familia

New Campaign Builds on 10 Years as No. 1 Auto Manufacturer in the Hispanic Market
Press Release

TORRANCE, CALIF., October 13, 2014 /3BL Media/ – Family sticks together, and Latinos have consistently chosen Toyota to be part of their family.

Aramark Building Community Academy Grant Expands Successful Healthy Lifestyle Program

Article

Driven by the increase in chronic disease in Philadelphia’s Latino community, Congreso de Latinos Unidos created Healthy Movimiento, a program that offers families the opportunity to learn how to make healthy eating choices and engage in physical activity, using their own neighborhood resources. This unique and impactful program is now expanding, thanks to a $15,000 Aramark Building Community (ABC) Academy grant

Forest City Launches Hispanic Associate Resource Group

Press Release

CLEVELAND, Ohio, September 18, 2014 /3BL Media/ Forest City Enterprises, Inc., (NYSE: FCEA and FCEB) today announced the official launch of UNIDOS, the company’s Hispanic associate resource group (ARG). The launch coincides with the beginning of National Hispanic American Heritage Month (Sept. 15 – Oct. 15) and follows the formation of ARGs for women in 2012 and African American associates in 2013.

Columbia University Researchers Seek Partners for Drug-Prevention Program Aimed at Hispanic Youths

Press Release

May 12, 2014 /3BL Media/ - Researchers at the Columbia University School of Social Work in New York are seeking partners for a study to reduce drug and alcohol abuse among Hispanic youths.

Seven out of 10 Hispanic Parents Unaware that Car Crashes Are the No. 1 Killer of Teens

Hispanic parents look for tools and resources to help keep their teen safer on the road The Allstate Foundation creates new Spanish-language driving agreement and coaching tips
Press Release

NORTHBROOK, Ill.,  April 16, 2014 /3BL Media/–The inaugural ¡Vamos! survey from The Allstate Foundation found that 29 percent of Hispanic parents correctly identified car crashes as the leading cause of death among teens. Most Hispanic parents, 42 percent, assumed drugs and alcohol were the No.1 cause of teen deaths.

Our Commitment to Inclusion Once Again Recognized by HACR

Blog

Another prestigious group has recognized AT&T for its diversity efforts.  The Hispanic Association of Corporate Responsibility (HACR) has given a nearly perfect rating of 95 out of 100 to AT&T on their Corporate Inclusion Index (CII) – the highest rating of any company surveyed.

D.C. Mayor Vincent Gray Honors Verizon for Its Commitment to the Hispanic Community

Blog

The District of Columbia Mayor’s Office on Latino Affairs hosts a yearly tribute to leaders in the Latino community. 

During this year’s “Noche Cultural” at the GALA Hispanic Theater, D.C. Mayor Vincent Gray honored Verizon for supporting the Hispanic community in the District of Columbia through partnerships with various local agencies and nonprofit organizations.

For Companies Looking to Create Social Impact, Multicultural Consumers are a “Must-Engage” Audience

Blog

Companies have long embraced corporate support of social and environmental issues to build brand relevance and consumer support, but today, marketers must evaluate new audiences as part of their efforts to create meaningful social impact.

American Enthusiasm to Shop with a Conscience at Record-High, but Doubts About Corporate Impact Persist

U.S. consumer purchasing of products associated with a cause up 170% since 1993, according to new research from Cone Communications. Hispanics emerge as one of the most socially conscious and active population segments
Press Release

BOSTONOctober 2, 2013 /3BL Media/ – American demand for cause is stronger than ever, according to 20 years of benchmarking data released today by Cone Communications. Despite a marketplace saturated with cause-related programs and messages, the U.S. consumer appetite for corporate support of social and environmental issues appears insatiable, according to the 2013 Cone Communications Social Impact Study:

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