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Honda’s “Never Ending Race” Documents its Four-Decade Battle Against Air Pollution

Third film in award-winning Environmental Short Film Series explores Honda’s voluntary efforts to reduce vehicle emissions over forty-year period
Summary: 

  • Third film in award-winning Environmental Short Film Series explores Honda’s voluntary efforts to reduce vehicle emissions over forty-year period
  • Honda’s successful demonstration of low-emissions vehicle technology led state of California to adopt new, more stringent emissions regulations
  • New-vehicle emissions are 1/1000th of 1970 levels
  • Next environmental “race” is against global climate change 
Press Release

  • Third film in award-winning Environmental Short Film Series explores Honda’s voluntary efforts to reduce vehicle emissions over forty-year period
  • Honda’s successful demonstration of low-emissions vehicle technology led state of California to adopt new, more stringent emissions regulations
  • New-vehicle emissions are 1/1000th of 1970 levels
  • Next environmental “race” is against global climate change 

Part 2 of Honda's Award-Winning Environmental Film Series: Paint by Numbers

Honda to Release Part 3 of Award-Winning Environmental Film Series this February
Summary: 

Multimedia with summary

Part 1 of Honda's Award-Winning Environmental Film Series: Paint by Numbers

Honda to Release Part 3 of Series this February
Multimedia with summary

The first film in the series, Paint by Numbers, tells the story of how Honda engineer Shubho Bhattacharya was inspired to develop technology to reduce the energy needed to operate the auto body-painting system at Honda's manufacturing plant in Marysville, Ohio. Auto body painting accounts for the most energy use in Honda's production process. With the help of his fellow associates, Bhattacharya conceived Honda's Intelligent Paint Technology, which has cut Honda's North American manufacturing CO2 emissions by about 10,000 metric tons per year.

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By Carol Pierson Holding

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