Latino Led Content

Nielsen Study Finds Hispanic Representation on Both Sides of the Camera, Drives Bingeability and Cultural Watchability for Latinos and New Audiences

42% of the most bingeable streaming programs of 2021 were directly influenced by Hispanics
Press Release

NEW YORK, September 22, 2022 /3BL Media/ - Inclusion of Hispanic talent in front and behind the camera in streaming programs has a direct correlation on the bingeability and cultural watchability i.e. Hispanic share of the audience* of content for Latinos and all audiences, according to Nielsen's latest Diverse Intelligence Series (DIS) report: Latino Led Content and Viewers: The Building Blocks for Streaming Success.

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