marketing

Land Betterment Corporation Sponsored Episode 133 of the Middle Tech Podcast

Learn how Kingdom Trust is driving innovation in fintech as custodians of alternative assets
Press Release

FISHERS, Ind., February 22, 2021 / 3BL Media / - Land Betterment Corporation (“Land Betterment” or the “Company”), an environmental solutions company fostering positive impact through upcycling former coal mining sites to create sustainable community development and job creation, is proud to be the Season 4 sponsor of the Middle Tech Podcast.  Land Betterment is committed to support entrepreneurship and collaboration with forward thinkers within its region, and to encourage stakeholder engagement to help bring sustainable solutions to the markets in which it serves. 

Introducing Purpose Perception: Porter Novelli's Implicit Association Study

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Purpose is more than a marketing tactic; it’s much more than a term thrown around at conferences. It is something that is so deeply embedded into our experience with and perception of a brand that it becomes a feeling. We can’t see it and sometimes we can’t even articulate it, but we know it’s there. Purpose is complex and deep, and it’s more emotional than it is rational. And, at the heart of Purpose is the complex truth that consumers overwhelmingly gravitate toward it.

How do we know this?

Did Super Bowl LV Fumble on Purpose?

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Even before the big game, there was an enormous scrutiny on how brands would choose to show up in the light of this immensely difficult time we are in as a nation. Would companies choose this as a moment in time to lean-in on pandemic PSAs – or perhaps show receipts on racial justice commitments announced in 2020? Would they give thanks to front line employees – or showcase an evolving approach to Purpose?

Land Betterment Corporation Sponsored Episode 132 of the Middle Tech Podcast

Press Release

FISHERS, Ind., February 9, 2021 / 3BL Media / - Land Betterment Corporation (“Land Betterment” or the “Company”), an environmental solutions company fostering positive impact through upcycling former coal mining sites to create sustainable community development and job creation, is proud to be the Season 4 sponsor of the Middle Tech Podcast. Land Betterment is committed to support entrepreneurship and collaboration with forward thinkers within its region, and to encourage stakeholder engagement to help bring sustainable solutions to the markets in which it serves.  

A Black History Month Love Letter From Under Armour

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This week marks the beginning of celebrating Black History Month, and companies across all sectors are in full swing of month-long activations. But celebrating Black excellence and fighting against racism does not start or stop in February. These topics require long-lasting commitments that start from the inside out. Today we highlight how one company’s established works have come to fruition this month to create impactful change in a local community.

Introducing Porter Novelli's 2021 Business of Cancel Culture Study

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Years ago, one voice may not have gained too much traction – it may have moved forward for a bit, or floundered before reaching too many ears. Yet, today, because of social media, a voice can carry. Now, collective voices spreading like digital wildfire can sway public opinion. One misstep or wrong word from a person, a celebrity or brand can put that entity in a social media maelstrom – where mutual disapproval puts that entity on the outs. It’s a phenomenon that has come to be known as “cancel culture.”

Executives Called to Flex JEDI IQ, Yet Again

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Just days into the new year and American executives are yet again being asked to flex and increase their justice, equity, diversity and inclusion (JEDI) IQ. The events of the last two weeks have further solidified the need for corporate executives – and the companies they lead – to address the realities of serious and deeply rooted inequity, systemic racism and bias in the United States.

Getting to Work by Going Remote: How Stacks+Joules Is Empowering Students in 2020

Stacks+Joules bridges the tech opportunity gap with a specialized curriculum that prepares their students for well-paying, meaningful jobs. Pro bono experts have played a key role in helping them grow.
Blog

As the year draws to a close, we’re highlighting some of our favorite pro bono stories of 2020. This profile is a part of our ongoing series on how workforce development organizations in particular are using this valuable resource.

 

The world of work is evolving, and the underserved, returning citizens, and those with barriers to employment are being left behind. Workforce development organizations make sure that people in need of jobs get the training and services they need to find careers and thrive.

Companies All-In on #GivingTuesday During Uncertain Year

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With the economic strain of the pandemic causing people to give less and in different ways, events like GivingTuesday are even more important than ever. While point of sale donations may be seeing a decline, the virtual nature of GivingTuesday means individuals can donate from their laptops or in their homes, which is especially important as COVID cases rise.

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