marketing

How Sappi Connects with Its Customers

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Sappi understands the importance of creating innovative solutions that meet evolving customer needs. Our future success depends on listening to, communicating with and responding to our customers. From award-winning product development to stunning promotional campaign materials and a groundbreaking retrospective collection, Sappi stands apart.

Customer collaboration is key to future growth

Ecocentricity Blog: Not-Loser Takes All

By: John A. Lanier
Summary: 

It’s just a bad goal, in that it focuses on avoiding a bad thing. How inspired would you be if you had a coach who said, “Okay team, now I want you to give me everything you have to make sure we don’t lose!”? Forget that – I want to be a winner, not a not-loser.

Blog

It’s just a bad goal, in that it focuses on avoiding a bad thing. How inspired would you be if you had a coach who said, “Okay team, now I want you to give me everything you have to make sure we don’t lose!”? Forget that – I want to be a winner, not a not-loser.

25 Employee Engagement Ideas for the Holidays

The Big Book of Goodness
Article

With 31% of all charitable giving happening in December alone, it’s the perfect time to harness your people’s generosity and amplify their impact through your Goodness program. 
 
Dig into our catalog for 25 festive ways to engage more people including: 

Effie Collegiate Introduces 2019 Brand Challenge by Subaru

In new partnership Subaru asks college students to develop a marketing plan to effectively reach Millennial and Gen Z car buyers
Press Release

NEW YORK, January 15, 2019 /3BL Media/ - Effie United States, which recognizes marketing effectiveness, has announced that its ninth Effie Collegiate program will be in partnership with Subaru of America, Inc. Modeled after the Effie Awards, the Effie Collegiate program calls on the next generation’s brightest marketers to work on real world business challenges with a focus on creating marketing that really works.

Partners In Preservation: Main Streets Awards $2 Million in Preservation Grants to Sites Reflecting America’s Diverse History

Press Release

October 29, 2018 /3BL Media/ — Today, American Express, the National Trust for Historic Preservation and Main Street America announced the winners of the 2018 Partners in Preservation: Main Streets campaign. The 11 winning historic sites will receive a total of $1.6 million in grants to fund their respective preservation projects.

5 1/2 Things Americans Are Saying About The Arts

By Timothy J. McClimon, Senior Vive President, Corporate Social Responsibility
Blog

One of the nonprofit organizations I support and volunteer with is Americans for the Arts, a national advocacy and membership organization. AFTA has recently published its latest public opinion survey on the arts entitled Americans Speak Out about the Arts. The report is based on a nationally representative sample of over 3,000 adults, and it updates a similar study that was conducted two years ago.

Pro Bono Perspectives Podcast: Episode 6 - Rachel Hutchisson, Blackbaud

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We are thrilled to welcome Rachel Hutchisson, Vice President of Corporate Citizenship and Philanthropy at Blackbaud to Pro Bono Perspectives. In her day to day role, Rachel is responsible for global corporate social responsibility, leading the company’s 3,300 associates in efforts to serve and give professionally and personally. She is committed to the core philosophy that “good is for everyone,” championing positive change and inspiring individuals to integrate service into their development.

Pro Bono Perspectives Podcast: Episode 5 - Harriet Harral, Leadership Fort Worth

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We are thrilled to welcome Dr. Harriet Harral the Executive Director of Leadership Fort Worth (LFW) to Pro Bono Perspectives! LFW is a Texas-based nonprofit that is among the oldest community leadership-development programs in the nation. Harriet has acquired expertise in organizational effectiveness and leadership development through her experience working in not only the non-profit sector but also the public and corporate sectors. Talk about a cross-sector leader!

Breaking Through The PDF: 4 Trends in CR Reporting

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Today, reporting on corporate responsibility continues to rise, with 85 percent of companies in the S&P 500 Index publishing reports. To stand out from the sea of reports, leading companies are innovating new ways to communicate progress and increase transparency. As reporting season comes to a close in 2018, here are four ways leaders are standing out:

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