marketing

Cause Marketing Halo Awards Entry Deadline is January 31

Press Release

(3BLMedia/theCSRfeed) RYE, N.Y. - January 11, 2011 - North America’s highest cause marketing honor, the Cause Marketing Halo Awards, has opened the submission period for campaigns conducted in 2010. In its ninth year, the Cause Marketing Halo Awards recognize nonprofit organizations, businesses and agencies for excellence in initiatives that do well by doing good.

Entries are sought in nine categories:
  • Best Transactional Campaign

  • Best Message-Focused Campaign

Imperceptible But Meaningful Change - A blog by Chad Tragakis

Chad Tragakis, Senior Vice President, Hill & Knowlton, Washington. Author at the blog ResponsAbility
Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

What Can You Get the EcoAware Dad for the Holidays?

EcoFocus Report Shows New Trend: American Dads Want to Make a Big Impact with Home Improvements
Summary: 

According to a just published report from EcoFocus Worldwide, EcoAware Dads want green alternatives for their homes and lifestyles this holiday season.  In the new trend report, Making Way for EcoAware Dads!, 52% want green or eco-friendy computers and 49% want the same traits in cell phones.  Topping the EA Dad's list this year are hybrids and fuel efficient vehicles.  For more information on the 2010 Trend Report, please contact Sean Lucey at 727-743-2352 or Sean@ecofocusworldwide.com.

 

Press Release

According to a just published report from EcoFocus Worldwide, EcoAware Dads want green alternatives for their homes and lifestyles this holiday season.  In the new trend report, Making Way for EcoAware Dads!, 52% want green or eco-friendy computers and 49% want the same traits in cell phones.  Topping the EA Dad's list this year are hybrids and fuel efficient vehicles.  For more information on the 2010 Trend Report, please contact Sean Lucey at 727-743-2352 or Sean@ecofocusworldwide.com.

 

FTC's Green Guides: Impacts On Renewable Energy Marketing Webinar

Renewable Energy and Carbon Offset Marketing and Claims Under the Revised Guidelines
Summary: 

FTC's Green Guides: Impacts On Renewable Energy Marketing: Renewable Energy and Carbon Offset Marketing and Claims Under the Revised Guidelines. Wednesday, December 1, 2010, at 11 am PDT/ 2 pm EDT.

A webinar with Aaron Hendelman, Partner, Wilson Sonsini Goodrich & Rosati; Robin Quarrier, Green-e Analyst & Counsel, Center for Resource Solutions; and Laura Thompson, Director of Technical Marketing & Sustainable Development, Sappi Paper

Press Release

FTC's Green Guides: Impacts On Renewable Energy Marketing: Renewable Energy and Carbon Offset Marketing and Claims Under the Revised Guidelines. Wednesday, December 1, 2010, at 11 am PDT/ 2 pm EDT.

A webinar with Aaron Hendelman, Partner, Wilson Sonsini Goodrich & Rosati; Robin Quarrier, Green-e Analyst & Counsel, Center for Resource Solutions; and Laura Thompson, Director of Technical Marketing & Sustainable Development, Sappi Paper

EcoFocus Report Identifies Opportunities for Companies to Target $18.6 Billion in Household Cleaning Products

For Mainstream Consumers, CPG Companies Need to Offer High Performance and Affordable Green Cleaning Options
Summary: 

Newly released data from EcoFocus Worldwide, a research based consulting company, indicates that CPG's are missing substantial market opportunities in the green household cleaning product marketplace.  The research which is based on EcoFocus' 2010 US Trend Survey shows that companies need to offer high performance and affordable green cleaning options, as well as biodegradable and plant-based cleaners.  For more information please contact Fran Lowe at 510-735-9871 (PST) or Sheryl Zapcic at 717-875-4545 (EST).

Press Release

Newly released data from EcoFocus Worldwide, a research based consulting company, indicates that CPG's are missing substantial market opportunities in the green household cleaning product marketplace.  The research which is based on EcoFocus' 2010 US Trend Survey shows that companies need to offer high performance and affordable green cleaning options, as well as biodegradable and plant-based cleaners.  For more information please contact Fran Lowe at 510-735-9871 (PST) or Sheryl Zapcic at 717-875-4545 (EST).

Cause Cannibalism: Is Fast Food Gobbling Up Cause Dollars? - A blog by Good Scoop

Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place. 

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place. 

Why the Hacktivists Are Winning - A blog by Christine Arena

Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place. 

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place. 

What 'Show Us Your Bra' Really Reveals - A blog by Megan Strand

Megan Strand, owner of InCouraged Communications, is a project manager, creative marketer and proponent of authentic communication… passionate about spotlighting, connecting and supporting businesses and non-profit organizations that are doing well by doi
Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place. 

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place. 

A rise in fake green PR? - By Nathan Schock

A blog about communicating sustainability from someone who has spent a fair amount of time doing it.
Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place. 

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place. 

“Snookied” at the Social Good Summit - A blog by Good Company

Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place. 

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place. 

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