marketing

FOX Sports University Gives Students Unique Hands-on Industry Experience

Blog

In 2008, FOX Sports launched FOX Sports University, an academic program that gives college students hands-on experience in the sports business. Participating students work closely with FOX Sports executives on a project in sports management, business, or journalism. The current academic year is the largest yet for the program, which now offers courses at 28 schools across the U.S.

Freeport-McMoRan’s DreamBuilder Program Launches in the United States

Press Release

May 19, 2015 /3BL Media/ - The Thunderbird School of Global Management will launch an English-language version of the Freeport-McMoRan DreamBuilder program.

Freeport-McMoRan’s DreamBuilder program is designed for women entrepreneurs who want to start or grow a small business. The online learning program is available throughout the United States in association with the Small Business Administration.

FOX Sports University Teaches Students the Business Behind the Game

Blog
 
After years of building relationships with top universities and their sports teams, FOX Sports saw an opportunity to become more involved in the classroom. In 2008, the company launched FOX Sports University, an academic program that gives college students hands-on experience in the sports business. The current academic year is the largest yet for the program, which now offers courses at 27 schools across the U.S.
 

Girl Empowerment Ads Like GoldieBlox: Do They work?

Article

Originally published on CNN.com

By Kelly Wallace

There are plenty of times when I literally wish I could take a hammer to the portrayal of girls and women in the media. In a new ad, a little girl gets to do just that.

Let’s Get Real

Daniel Dejan discusses neurological research - and finds that paper and print could be the next big marketing push
Blog

Does touch stimulate memory? How do our brains process color and light to form images? What does a tactile experience deliver to the recipient? I’m fascinated by cognitive neuroscience and how humans—as biological organisms—comprehend the world around us. As a creative professional, I’m particularly interested in understanding how we interact with art as well as marketing materials.

Being There

Daniel Dejan
Blog

A decade ago there were only eight media channels—eight! Now there are over 100, and contained within that 100 is a subset of over 200 well-known social networking websites. One of the most challenging marketing endeavors, especially in an economic environment where ‘constrained’ budgets are the norm, is determining where to focus your company’s outbound marketing time and attention.

Sustainable Brands Allures Distinguished Brand Leaders to London Conference

Heineken, B&Q, Barclays, BASF, Marks & Spencer and others share breakthrough ideas in the regenerative economy
Press Release

SAN FRANCISCO, November 4, 2014 /3BL Media/ – Sustainable Brands® kicks off another community event in London today, SB’14 London at the Lancaster London.

How to Get the Most Out of Your Words

by Tessa Srebro
Blog

Which is more likely to inspire you?

“Help support your community by volunteering to build houses for those in need.”

“Housing is a right everyone should have. Create new neighbors by lending a hand!”

Whatever the purpose: engaging volunteers, raising money, promoting an event, etc. – the words you use matter. Words with the highest value (i.e. the words most likely to engage your audience), are unique, specific, and  easy to understand.

Does Your Hospital Have Bad Reviews? How One Marketer Fixed His Physicians’ “Yelp Problem.”

Blog

At Hale Advisors, we recommend a 70/20/10 marketing investment strategy for our clients: 70% of a marketing budget should be used on “traditional” tactics, 20% on innovation in segmentation and targeting, and 10% on experiments, where success is defined as new learnings and/or a breakthrough.

Looking Back at Sappi's Successful Marketing Programs

Driving the Sappi Brand Forward
Blog

By Daniel Dejan, Sappi's Print and Creative Specialist

I really like the marketing stake in the ground that drives the Sappi brand. We've positioned our paper mills in North America not only as leaders in paper manufacturing but as a company that provides essential resources—education, training and consulting—about paper, printing and graphic communication. Our marketing materials always have a double stance—we like to advise and motivate.

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