Sappi Fine Paper North America Receives 2013 Gold SABRE Award for the successful campaign, The Standard 5

Recognition of Sappi’s effective integrated marketing campaign highlighting innovative techniques that demonstrate the value of print
Press Release

BOSTON, /3BL Media/ — Sappi Fine Paper North America is pleased to announce that the company along with leading global public relations and communications firm, Burson-Marsteller received a 2013 Holmes Report Gold SABRE award.

The Importance of Defining Your Brand Purpose

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How can defining a purpose for your brand help? By taking this essential step, it can ignite and create movements, catalyze your employees, key stakeholders as well as consumers & society. Connect with us to learn how you can redefine what your company stands for and engage your employees more holistically:


eQ video: All about Sappi's eQ

Overview of Sappi's eQ
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See how Sappi's sustainability brand, eQ, can help elevate your environmental knowledge. From the eQ Journal to our eQ interactive Tool, Sappi is committed to providing you with the most fact-based and topical information around sustainability. Published Oct. 6 2011.

For more, check out Sappi's eQ microsite.


Video: What Does PurPle Mean To You?


Let’s talk about the future of purpose-inspired marketing and how we are going to evolve in business and society. Weekly Highlights February 28 ,2013 Weekly Highlights February 28 ,2013

You don't have to tell residents in the northeast USA, where Hurricane Sandy combined its tropical moisture with a deep, cold upper air flow last fall and formed "the perfect storm." Nor do you need to remind people in the American Midwest, where back-to-back snowstorms over the past several weeks followed a warmer-than-normal January. Indeed, our climate is becoming more and more “unusual.” Weekly Highlights February 21,2013 Weekly Highlights February 21,2013


Top Story of the Week

Guest Post: Two-time Cancer Survivor's 10 Tips for the Healthcare System


Much has changed over the last 20 years for people with cancer. Pat Elliott describes how far things have come for patients while also shedding light on how more improvements are still necessary. With Pat’s permission, I am excerpting an email she shared with Brad Tritle who is one of my co-editors on the upcoming HIMSS book “Engage! Transforming Health Care Through Digital Patient Engagement”. The following is a brief profile of Pat:

The Six Pillars of Effective Cause Marketing


It’s been nearly 30 years since American Express famously launched its campaign to benefit the Statue of Liberty restoration project. This effort, often regarded as the first cause-related marketing campaign, unlocked a penny toward the restoration effort for every American Express transaction made within the campaign period. In addition, for each new card issued, a dollar was given to the preservation of the Statue of Liberty and Ellis Island.


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