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Accountability-central.com AC Alert for January 7, 2013 "Sandy" Overshadows Growing Concern on US Drought

Accountability-central.com AC Alert for January 7, 2013 "Sandy" Overshadows Growing Concern on US Drought
Newsletter

The people living in the Sandy-ravaged Northeastern US states won't believe it for one second, but almost two-thirds of the continental USA is suffering from drought or near drought conditions. A lack of rainfall over the past year has left lakes and rivers dry, and government officials and farmers perplexed as to what comes next. The drought conditions haven't grabbed the headlines -- understandably so in light of Sandy's severity and the proximity of major media to the storm --but neither can they be ignored.

Accountability-central.com AC Alert for January 7, 2013 "Sandy" Overshadows Growing Concern on US Drought

Newsletter

The people living in the Sandy-ravaged Northeastern US states won't believe it for one second, but almost two-thirds of the continental USA is suffering from drought or near drought conditions. A lack of rainfall over the past year has left lakes and rivers dry, and government officials and farmers perplexed as to what comes next. The drought conditions haven't grabbed the headlines -- understandably so in light of Sandy's severity and the proximity of major media to the storm --but neither can they be ignored.

Incite National Business Development Director Nick Cavarra to Speak at the 6th Annual Behavior, Energy and Climate Change Conference

Nick Cavarra to Present “Engagement Marketing – Tactics Beyond Traditional Mass Media Reach and Frequency” Featured Breakout Session
Press Release

November 7, 2012 /3BL Media/ - Incite National Business Development Director Nick Cavarra will speak at the 6th Annual Behavior, Energy and Climate Change conference presenting “Engagement Marketing – Tactics Beyond Traditional Mass Media Reach and Frequency.” The session will be a part of the New Marketing Tactics session on Wednesday, November 14th at 10:30am PST and is described as:

The difference between traditional media advertising and “Engagement Marketing”

Recyclebank Executives to Keynote at Net Impact Conference

Executives reflect on the partnerships and digital experiences accelerating social impact
Summary: 

Recyclebank CEO Jonathan Hsu will deliver a keynote at the Net Impact Conference on Friday, Oct. 26, in Baltimore, Md. The speech will reflect on the Recyclebank/Waste Management collaboration, which brings together Waste Management’s curbside collection infrastructure -- the largest in the nation -- with Recyclebank's vast online community and incentive platform, enhancing growth prospects for both companies and motivating and mobilizing more people, communities and schools to recycle.

Net Impact attendees will also have the opportunity for a deeper dive with Recyclebank representatives in various other sessions focused on the collaboration, product experience and digital strategies that are spurring consumers to make more sustainable choices for a greater impact.

As the premier event for social entrepreneurs, both established and aspiring, the Net Impact Conference will explore the various strategies to most effectively initiate environmental and social impact through their careers and daily lives. For more information on the conference, please visit: http://netimpact.zerista.com/.

Press Release

Recyclebank CEO Jonathan Hsu will deliver a keynote at the Net Impact Conference on Friday, Oct. 26, in Baltimore, Md. The speech will reflect on the Recyclebank/Waste Management collaboration, which brings together Waste Management’s curbside collection infrastructure -- the largest in the nation -- with Recyclebank's vast online community and incentive platform, enhancing growth prospects for both companies and motivating and mobilizing more people, communities and schools to recycle.

Net Impact attendees will also have the opportunity for a deeper dive with Recyclebank representatives in various other sessions focused on the collaboration, product experience and digital strategies that are spurring consumers to make more sustainable choices for a greater impact.

As the premier event for social entrepreneurs, both established and aspiring, the Net Impact Conference will explore the various strategies to most effectively initiate environmental and social impact through their careers and daily lives. For more information on the conference, please visit: http://netimpact.zerista.com/.

// Cause Branding 2.0

Is it time to redefine cause branding?
Article

 

Purpose within the Marketing Mix - Three Ways to Engage Your Target Audience

Multimedia with summary

There is no doubt that Purpose is the fifth "P" within the marketing mix today. A brand's purpose should define not what product or service they sell but the higher order of why they exist in society.

SustainabilityHQ.com Weekly Highlights July 05, 2012

SustainabilityHQ.com Weekly Highlights July 05, 2012
Newsletter

Top Story of the Week

2012 VolunteerMatch Client Summit Insights: Video Interview with Devon Douglas, BBMG

Multimedia with summary

The 3BL Media video team was on location at the 2012 VolunteerMatch Client Summit to capture footage and insights from the annual event. This series of videos captures comments from thought leaders and practitioners about effective community involvement programs.

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