marketing

More Than a Quack: The Story Behind Aflac’s Big Heart

Summary: 

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

Multimedia with summary

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

Sappi North America Opens 2019 ‘Ideas That Matter' Call for Entries

Company celebrates 20th anniversary of grant program that enables social good through creative design
Press Release

BOSTON, May 1, 2019 /3BL Media/ –  Sappi North America, Inc., a leading producer and supplier of diversified paper and packaging products, today announced the call for entries for its 2019 Ideas that Matter grant program, inviting designers to show the world how print can play an important role in changing lives for the better.

Practitioner Spotlight--Margaret Uttke

Blog

Antea Group’s blog features it’s marketing wizard, Margaret Uttke, who works from the Minnesota office. Margaret talks about her interesting position as Communications Director for the Beverage Industry Environmental Roundtable (BIER), she offers valuable advice for anyone in marketing, and recounts funny camping adventures.

Read about Margaret Uttke and marketing here.

About Antea Group

Want to Sell EHS to Your Employees? Then It’s Time to Put Your Marketing Hat on

Blog

From managing compliance to leading employee training, as an EHS leader, you wear many hats, but is a “marketing” hat part of your collection?

If you desire to achieve the optimal EHS environment, you should know how to entice your employees into taking an active interest in EHS. Read how at Antea Group’s blog.

About Antea Group

Scotiabank Brings Smiles to Customers with 'Digital Mania' Promotion

Blog

The Scotiabank 'Digital Mania' Customer Appreciation promotion has now ended with over 4,500 customers from the Caribbean North & Central (Bahamas, Cayman and Jamaica) set to benefit from over CA $76,000 in prizes.

Read more here

Stella Artois Asks Consumers to “Pour It Forward” for a Cause

Blog

A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.

Brands Play It Safe With Super Bowl LIII

Blog

Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns. In fact, 17.7 percent of adults watching the game say the ads are their favorite part of the Super Bowl.  And like Super Bowls of the past, some of the standout ads from this weekend’s game did more than just promote the latest product.

El Abra, a Freeport-McMoRan Company, Graduates Women Business Owners from the Dreambuilder Program

Article

Entrepreneurs from Calama, Alto El Loa, María Elena and Tocopilla in Chile recently finished the Dreambuilder training program and received their diplomas.

Appeal of Residential Solar Photovoltaics – Does Framing Matter?

Article

If residential solar photovoltaics (PV) were adopted more widely in the United States, they could significantly reduce greenhouse gas emissions. But consumers balk at high up-front costs, even if energy savings would later offset those costs. A group of researchers led by former Erb Research Fellow Kimberly Wolske set out to study how different framing strategies affect PV’s appeal.

Greater Cast Diversity Appearing in Hallmark Movies

This season, Hallmark presented a diverse cast for its popular holiday films
Blog

This year, Hallmark featured a largely African-American cast for its coveted Hallmark Hall of Fame premiere, “Christmas Everlasting.” The plot follows the premise that makes all Hallmark movies so successful—a beautiful woman returns home at the holidays and finds love when she least expects it. In this case, the woman is Tatyana Ali, best known for starring in The Fresh Prince of Bel-Air, and a strong supporting cast including singer, actress, and entrepreneur Patti La Belle and Dennis Haysbert (“24,” Allstate Insurance commercials).

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