Company celebrates 20th anniversary of grant program that enables social good through creative design
BOSTON, May 1, 2019 /3BL Media/ –Sappi North America, Inc., a leading producer and supplier of diversified paper and packaging products, today announced the call for entries for its 2019 Ideas that Matter grant program, inviting designers to show the world how print can play an important role in changing lives for the better.
Antea Group’s blog features it’s marketing wizard, Margaret Uttke, who works from the Minnesota office. Margaret talks about her interesting position as Communications Director for the Beverage Industry Environmental Roundtable (BIER), she offers valuable advice for anyone in marketing, and recounts funny camping adventures.
The Scotiabank 'Digital Mania' Customer Appreciation promotion has now ended with over 4,500 customers from the Caribbean North & Central (Bahamas, Cayman and Jamaica) set to benefit from over CA $76,000 in prizes.
A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.
Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns. In fact, 17.7 percent of adults watching the game say the ads are their favorite part of the Super Bowl. And like Super Bowls of the past, some of the standout ads from this weekend’s game did more than just promote the latest product.
If residential solar photovoltaics (PV) were adopted more widely in the United States, they could significantly reduce greenhouse gas emissions. But consumers balk at high up-front costs, even if energy savings would later offset those costs. A group of researchers led by former Erb Research Fellow Kimberly Wolske set out to study how different framing strategies affect PV’s appeal.
This season, Hallmark presented a diverse cast for its popular holiday films
This year, Hallmark featured a largely African-American cast for its coveted Hallmark Hall of Fame premiere, “Christmas Everlasting.” The plot follows the premise that makes all Hallmark movies so successful—a beautiful woman returns home at the holidays and finds love when she least expects it. In this case, the woman is Tatyana Ali, best known for starring in The Fresh Prince of Bel-Air, and a strong supporting cast including singer, actress, and entrepreneur Patti La Belle and Dennis Haysbert (“24,” Allstate Insurance commercials).